Director Of Marketing

We need to output HTML fragment with sections: headings using

for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We need to include only sections that have real specific content. The posting includes description, what you'll own (responsibilities), who you'll work with (maybe part of responsibilities), requirements, bonus points, why IHS (benefits/culture), compensation range mentioned but not specific numbers: "[Compensation range, bonus, benefits, PTO, 401(k), etc.]". That's placeholder, not specific, so we should NOT create Pay/Benefits/Schedule sections unless actual specifics. Travel: up to 30% within the region – that's a specific detail, could be under Schedule? Travel is not schedule but maybe under "Schedule" or "Travel". The instruction: Use headings for Benefits, Pay, Schedule only if posting actually states them. Travel detail could be placed under a "Travel" heading? Not in list. Probably we can include a short

for travel note within a section like "About the role" or separate? The instruction: "Prefer a few substantive sections over many thin ones." So we can combine. We need to remove boilerplate: EEO, application instructions, cookie/navigation/legal, duplicated lines. Also remove "[Compensation range, bonus, benefits, PTO, 401(k), etc.]" as it's placeholder. Also remove "Ready to build something? Apply today. We'd love to see the results you've driven." That's application instruction, remove. Also remove "Intermountain Home Services is an equal opportunity employer." Remove. We need to preserve all substantive information: description, what you'll own (list), who you'll work with (maybe part of responsibilities), requirements (list), bonus points, why IHS (culture, impact, visibility, variety, culture). Also travel detail. We need to use

for section headings. Likely sections: About the role (maybe summary), Responsibilities (what you'll own), Requirements, Qualifications (maybe same as requirements?), Skills (maybe from requirements), Benefits (maybe from why IHS? but we have no specific benefits besides culture). Since we don't have specific benefits, we should not create Benefits heading. Pay and Schedule also not specific except travel. Travel could be under a "Travel" heading but not in allowed list. Could embed in Responsibilities or About the role. We could create sections: About the role (summary), Responsibilities (what you'll own), Requirements (including bonus points), Why IHS (culture/impact). Use

for each. Inside sections, use

• for lists,

  for prose. Let's extract content. About the role: first paragraph: "Build the marketing function of a high-growth home services leader Most marketing leaders get to own strategy or execution. Here you own both, and your results show up directly in leads, revenue, and the board deck. Intermountain Home Services is a fast-growing platform of trusted HVAC, plumbing, and electrical brands across the Intermountain West. As we grow to $250 million in revenue and beyond, we're looking for a Director of Marketing who wants to build what gets us there. You'll report directly to our CMO. You'll lead a team and run demand generation, field marketing, and performance across every brand we operate. If you like hands-on work, making decisions from data, and being able to tie your campaigns to real revenue, keep reading." We can keep that as prose. Responsibilities: "What you'll own" bullet list: - The growth engine. You'll set demand generation strategy across paid media, SEO, email, SMS, and marketing automation, and optimize every channel for conversion, efficiency, and ROAS. - Local marketing at scale. Direct mail, truck wraps, yard signs, door hangers, events, and community presence. This is the local playbook that wins in home services, and you'll run it across multiple brands and overlapping markets. - The numbers and the story behind them. You'll own KPIs, scorecards, and revenue vs. plan. You'll present monthly and quarterly results to leadership and help shape board materials. - The tech stack. ServiceTitan marketing modules, Google Ads, Meta, GA4, GTM, SEMrush, attribution, and dashboards. You'll make sure we get full value from the tools we pay for, and you'll have a voice in what we add next. - Agency and vendor partnerships. You'll hold paid media, SEO, automation, and direct mail partners to clear goals, SLAs, and budgets. - A team worth building. You'll hire, coach, and develop high performers, set clear goals, celebrate wins, and grow the next generation of marketing leaders. Also "Who you'll work with" could be part of responsibilities: partner with Director of Brand & Creative, work across business with branch leaders, operations, call center, rev ops, BI, accounting, HR. We can include that as a bullet. Requirements: list: - 7–10+ years of progressive marketing experience, including 3+ years leading people - A full-stack background in multi-location or multi-brand B2C, ideally in seasonal services - A proven record of owning lead volume and revenue across paid, SEO, email, and automation - Comfort with data: you know attribution, ROI/ROAS, and revenue reporting, and you can turn the numbers into a story leadership acts on - Experience building and managing multi-channel budgets - A leader who's willing to do the work: you can set the strategy and also get into a campaign build yourself - Experience with social, community, and event marketing - Bachelor's degree in Marketing, Business, Communications, or a related field - Bonus points: experience in HVAC, plumbing, electrical, or other home services, and hands-on ServiceTitan (or similar CRM) knowledge. We could separate bonus points as a sublist or note. Why IHS (benefits/culture): "Real impact: you'll help shape and scale the marketing function during a period of significant growthVisibility: you'll report to the CMO, with exposure to leadership and the boardVariety: you'll work across multiple brands, markets, and trades, plus digital and local channelsCulture: high accountability, collaborative, and funTravel: up to 30% within the region." We need to format as prose or list. We'll create sections:

  About the role

  ...

  Responsibilities

  • ...
  ...

  Requirements

  • ...
  ...

  Why Join Intermountain Home Services

  maybe but heading must be from list: Benefits, Pay, Schedule, etc. Not exactly. But we can use "About the team" maybe not allowed. The instruction: use

  for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It says e.g., not limited to those? It says use

  for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). Likely we should stick to those headings. So we can use About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We need to map content to these. We have About the role (summary). Responsibilities (what you'll own). Requirements (experience). Qualifications could be education/degree. Skills could be specific skills (data, budgeting, etc.). Benefits could be culture/impact/travel. Pay and Schedule we don't have specifics, so we should not include them. Thus we can have sections: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits. We need to avoid empty sections. Let's allocate: About the role: summary paragraph. Responsibilities: bullet list of what you'll own + who you'll work with. Requirements: bullet list of experience requirements (7-10 years, leading people, full-stack background, proven record, comfort with data, multi-channel budgets, leader willing to do work, experience with social/community/event marketing). Qualifications: bullet list of Bachelor's degree. Skills: bullet list of specific skills: demand generation strategy across paid media, SEO, email, SMS, marketing automation; local marketing at scale; KPIs/scorecards/revenue reporting; tech stack (ServiceTitan, Google Ads, Meta, GA4, GTM, SEMrush, attribution, dashboards); agency/vendor partnership management; team building/coaching; bonus points: HVAC/plumbing/electrical experience, ServiceTitan knowledge. Benefits: bullet list of real impact, visibility, variety, culture, travel up to 30%. We must not invent placeholders. Ensure all content preserved. Now produce HTML fragment. Let's craft. Be careful to not repeat job title. We'll output:

  About the role

  Build the marketing function of a high-growth home services leader. Most marketing leaders get to own strategy or execution; here you own both, and your results show up directly in leads, revenue, and the board deck. Intermountain Home Services is a fast‑growing platform of trusted HVAC, plumbing, and electrical brands across the Intermountain West. As we grow to $250 million in revenue and beyond, we’re looking for a Director of Marketing who wants to build what gets us there. You’ll report directly to the CMO, lead a team, and run demand generation, field marketing, and performance across every brand we operate. If you like hands‑on work, making decisions from data, and tying your campaigns to real revenue, keep reading.

  Responsibilities

  • The growth engine. Set demand generation strategy across paid media, SEO, email, SMS, and marketing automation; optimize every channel for conversion, efficiency, and ROAS.
  • Local marketing at scale. Manage direct mail, truck wraps, yard signs, door hangers, events, and community presence; run the local playbook across multiple brands and overlapping markets.
  • The numbers and the story behind them. Own KPIs, scorecards, and revenue vs. plan; present monthly and quarterly results to leadership and help shape board materials.
  • The tech stack. Oversee ServiceTitan marketing modules, Google Ads, Meta, GA4, GTM, SEMrush, attribution, and dashboards; ensure full value from current tools and influence future additions.
  • Agency and vendor partnerships. Hold paid media, SEO, automation, and direct mail partners to clear goals, SLAs, and budgets.
  • A team worth building. Hire, coach, and develop high performers; set clear goals, celebrate wins, and grow the next generation of marketing leaders.
  • Cross‑functional collaboration. Partner closely with the Director of Brand & Creative (who owns creative production) and work with branch leaders, operations, the call center, Rev Ops, BI, accounting, and HR.

  Requirements

  • 7–10+ years of progressive marketing experience, including 3+ years leading people.
  • Full‑stack background in multi‑location or multi‑brand B2C, ideally in seasonal services.
  • Proven record of owning lead volume and revenue across paid, SEO, email, and automation.
  • Comfort with data: understand attribution, ROI/ROAS, and revenue reporting; turn numbers into a story leadership acts on.
  • Experience building and managing multi‑channel budgets.
  • A leader who’s willing to do the work: able to set strategy and also get into a campaign build yourself.
  • Experience with social, community, and event marketing.