Director Of Marketing

About the role

The Director of Marketing leads all marketing strategy and execution across the dealership’s 22-store network, driving equipment sales, parts and service revenue, and brand presence in the agricultural, commercial, and consumer markets. This role owns the marketing plan end-to-end—brand and reputation, demand generation, inventory merchandising, digital presence, and customer events—and translates it into measurable traffic, leads, and closed business for whole goods, aftermarket parts, service, and precision agriculture.

The Director partners closely with the Leadership Team, Store Management Teams, and OEM Partners to align campaigns with seasonal buying cycles, inventory positions, and manufacturer programs while maximizing available co-op advertising funds.

Responsibilities

• Marketing Team Management
  • Day-to-day management of the marketing team
  • Proper delegation of responsibilities to team members
  • Employee coaching and development
• Marketing Budget Development and Management
  • Develop and execute the annual multimedia marketing plan to support Whole Goods, Parts, Service, and Precision Departments
  • 100% co-op fund utilization
  • Prudent sponsorship strategy
  • Balancing of budget through the fiscal year
• Market Analysis and Strategy Development
  • Review SSA penetration with Sales, Regional, and Store Management
  • Present ideas for areas of focus (e.g., high-potential/low-share opportunities)
  • Delegate execution plans for special projects to address areas of opportunity
  • Develop and implement a consistent inventory merchandising strategy across all locations
• Digital Development & Execution
  • Develop overall digital strategy, including:
    • SEO/GEO strategy and execution
    • Web design strategy and execution
    • Social strategy and execution
    • Drive sales and aftermarket demand generation
• Champion Customer Experience Efforts
  • Own online reputation management
  • Standardize the branded experience across locations and media
  • Oversee the customer satisfaction survey process
• Brand Relationships
  • Manage brand image for the company
  • Maximize and manage co-op funds
  • Ensure ad development
  • Manage OEM certifications (CNH Pinnacle & Blue Star; Kubota; Great Plains)
• Event Management
  • Ensure all company events are properly supported
  • Develop and execute marketing strategy for all company events

Measurements

• Google Analytics
• Social Analytics
• Leads generated and converted
• Percent pool fund utilization (by manufacturer)
• Overall revenue
• Market share on key products
• Team evaluation