Director of Marketing

Major Duties And Responsibilities

• Work closely with the team on the Marketing and Business Development department planning and performance.
• Lead the department planning and tracking process for all brand/marketing and community efforts.
• Oversee marketing production, including creative concepts and translation to products/promotions, finished advertising, and marketing materials.
• Ensure that all marketing information is accurate; on brand; impactful; compliant; and has consistent messages across all media.
• Provide research analysis and recommendations of advertising placements for maximum benefit to the Credit Union.

Live and promote Guardian Shared Values

• Create a fun and healthy high performing culture where team members have the resources and support needed to be at their best.
• Provide clear guidance, objectives and expectations for performance to the team.
• Identify opportunities for growth and improvement.

Oversee Daily Operations and Performance

• Oversee daily operations and performance of the team assignments, projects, tasks and workflows to ensure that all required marketing projects are completed on time.
• Champion process improvement efforts.
• Oversee all marketing channels, media management and related channels to support and manage effectiveness.

Promote Guardian Brand Standards

• Maintain visibility and a positive reputation in the community with community involvement and partnerships.
• Manage and Foster strong working relationships with all vendors and agencies.
• Evaluate vendor/agency performance and make recommendations for improvements to meet CU and department goals.
• Address vendor/agency performance issues quickly.

Experience Knowledge and Skills

• Five to ten years of similar or related experience, including time spent in preparatory positions.
• A college degree.

Interpersonal Skills

• The ability to motivate or influence internal or external senior level professionals is a critical part of the job, requiring a significant level of influence and trust.
• Obtaining cooperation and agreement on important outcomes via frequently complex, senior level dialogues, as well as a professional level of written communication skills are essential to the position.

ADA Requirements

• Perform primarily sedentary work with limited physical exertion and occasional lifting of up to 10 lbs.
• Must be capable of climbing / descending stairs in emergency situation.
• Must be able to operate routine office equipment including telephone, copier, facsimile, and calculator.
• Must be able to routinely perform work on computer for an average of 4-6 hours per day.
• Must be able to work extended hours whenever required or requested by management.
• Must be capable of regular, reliable and timely attendance.

Working Conditions

• Must be able to routinely perform work indoors in climate-controlled private office with minimal noise.

Mental And/or Emotional Requirements

• Must be able to perform job functions independently and work effectively either on own or as part of a team.
• Must be able to read and carry out various complicated written and oral instructions.
• Must be able to speak clearly and deliver information in a logical and understandable sequence.
• Must be capable of dealing calmly and professionally with numerous different personalities from diverse cultures at various levels within and outside of the organization and demonstrate highest levels of customer service and discretion when dealing with the public.
• Must be able to perform responsibilities with composure under the stress of deadlines / requirements for extreme accuracy and quality and/or fast pace.
• Must be able to effectively handle multiple, simultaneous, and changing priorities.
• Must be capable of exercising highest level of discretion on both internal and external confidential matters.