DIRECTOR OF MARKETING

Essential Duties and Responsibilities

• Develop and implement comprehensive marketing strategies that support organizational goals and patient growth.
• Lead digital marketing initiatives, including website management, SEO/SEM, social media, email marketing, and online engagement.
• Maintain Franklin’s brand standards and ensure consistent messaging across all marketing platforms.
• Oversee public relations, media communications, newsletters, and organizational publications.
• Develop patient acquisition campaigns and marketing strategies for new providers, clinics, and specialty services.
• Manage Franklin’s online reputation, including provider profiles, business listings, and online reviews.
• Collaborate with physicians, department directors, and leadership to develop targeted marketing initiatives.
• Support community outreach programs, educational events, and strategic partnerships.
• Supervise marketing staff and coordinate the work of outside vendors, agencies, and consultants.
• Develop and manage the department budget while monitoring return on investment (ROI) for marketing initiatives.
• Analyze marketing performance using data, KPIs, and analytics to provide strategic recommendations to executive leadership.
• Ensure compliance with HIPAA, organizational policies, and healthcare marketing regulations.
• Perform other duties as assigned.

Qualifications

• Bachelor’s degree in Marketing preferred; Business, Communications, or a related field accepted.
• Master’s degree or advanced marketing certification preferred.
• Five (5) or more years of progressive marketing experience, preferably in healthcare or another regulated industry.
• Demonstrated experience with digital marketing, branding, content creation, analytics, and project management.

Knowledge, Skills, and Abilities

• Strong leadership, communication, presentation, and relationship-building skills.
• Knowledge of marketing principles, branding strategies, and digital marketing platforms.
• Experience with CRM systems, marketing analytics, SEO/SEM, and performance reporting.
• Excellent writing, editing, organizational, analytical, and project management skills.
• Ability to manage multiple priorities, lead cross-functional initiatives, and work effectively in a fast-paced healthcare environment.