Director of Marketing
Overview
The Director of Marketing is a strategic leader, creative problem solver, innovative thinker, and cross-functional collaborator. The ideal candidate demonstrates strong self-management and self-leadership skills, anticipating the needs of stakeholders, proactively addressing gaps, and continually evolving marketing practices in order to remain relevant, driving desired results.
Responsibilities
Develop and execute a comprehensive annual marketing plan that drives brand awareness, revenue, and market share across all business segments.
Partner with sales, revenue management, F&B, and operations teams to align marketing strategies with hotel performance goals.
Manage branding, digital marketing, CRM, and public relations agencies, ensuring all deliverables meet property and ownership expectations.
Establish and maintain strong relationships with ownership, corporate leadership, and external partners.
Oversee all digital marketing campaigns, including paid media, SEO/SEM, and social advertising, ensuring ROI and performance metrics are achieved.
Manage and optimize the property’s websites, CRM systems, and Analytics to track engagement and conversions.
Stay current with AI-driven marketing tools, emerging technologies, and evolving digital trends to ensure the hotel remains at the forefront of innovation.
Lead social media strategy, content creation, and agency partnerships across Instagram, Facebook, LinkedIn, and other relevant platforms.
Define and protect the hotel’s brand identity, ensuring consistent and compelling messages across all touchpoints.
Create partnerships within the local community, tourism boards, and global travel networks to enhance visibility and brand reputation.
Collaborate with culinary and event teams to promote on-property activations, dining experiences, and lifestyle programming.
Manage PR agency relationships, ensuring proactive pitching, story development, and media visits are effectively executed.
Oversee press materials, media itineraries, and influencer collaborations.
Track media coverage and share regular reporting with ownership and leadership teams.
Aggregate insights from internal systems and agencies to create data-driven reports that guide forward strategy.
Monitor KPIs across channels, including website traffic, ROAS, engagement rates, audience growth, and conversion performance.
Qualifications
Minimum 8+ years of experience in hotel marketing, digital marketing, or luxury brand management.
Proven success managing multiple marketing, digital, and PR agencies.
Strong knowledge of the Atlanta market and key lifestyle trends.
Experience with lifestyle hotels.
Demonstrated success with pre-opening or rebranding projects.
Proficiency in Google Analytics, and Adobe Creative Suite.
Strong copywriting skills and understanding of HTML basics.
Excellent leadership, communication, and organizational abilities.
Ability to manage effectively and build trust with ownership and executive leadership.
Benefits
Multiple Tiers of Medical Coverage
Dental & Vision Coverage
24/7 Teledoc service
Free Maintenance Medications
Pet Insurance
Hotel Discounts
Tuition Reimbursement
Paid Time Off (vacation, sick, bereavement, and Holidays)
401K Match
EEO Statement
We are committed to providing equal employment opportunities to all individuals without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information, sexual orientation, gender identity, or any other characteristic protected by law. We participate in E-Verify.