Director of Marketing

About the role

CyberSheath Services International LLC is a rapidly growing Managed Services Provider primarily focused on providing Cybersecurity services to the Defense Industrial Base (DIB). CyberSheath integrates compliance and threat mitigation efforts and eliminates redundant security practices that don’t improve and, in fact, may weaken an organization’s security posture. Our professionals tell clients where to stop spending, where to invest, and how to take what they are already doing and integrate it in a way that delivers improved security. Successful candidates for CyberSheath are self-motivated, think out of the box, work, and solve issues independently. Additionally, our most successful people are self-starters and willing to put on many hats in order to succeed. CyberSheath is fast-growing and seeks candidates who want to be part of our upward trajectory.

CyberSheath is seeking a strategic, hands-on Director of Marketing to build and lead a high-performing marketing function during a pivotal period of market growth and increasing CMMC adoption. This leader will own the development and execution of an integrated marketing strategy that strengthens brand authority, creates qualified pipeline, accelerates revenue, and positions CyberSheath as the trusted cybersecurity compliance partner for the Defense Industrial Base. The Director of Marketing will translate complex cybersecurity, regulatory, and technical concepts into clear, credible, audience-specific messaging that resonates with executive buyers, IT and security leaders, compliance stakeholders, and operational leaders at defense contractors. This person will combine strategic rigor with operational excellence—setting the go-to-market plan while remaining close to campaigns, content, events, demand generation, performance analytics, and sales alignment. The ideal candidate is a data-driven B2B marketing leader with experience in cybersecurity, managed services, compliance technology, government contracting, or similarly complex technical markets. They are comfortable operating in a growth-stage, private equity-backed environment, understand long sales cycles and multi-stakeholder buying committees, and know how to create measurable marketing impact.

Responsibilities

• Marketing Strategy and Go-to-Market
  • Develop and lead CyberSheath’s annual and quarterly marketing strategy in partnership with executive leadership, sales, solution engineering, customer success, and service delivery.
  • Define target segments, ideal customer profiles, buyer personas, market priorities, and account-tiering strategies for defense contractors and subcontractors navigating CMMC, DFARS, and NIST SP 800-171 requirements.
  • Build integrated go-to-market plans for CyberSheath’s core managed compliance, managed security, managed IT, assessment, implementation, and secure enclave offerings.
  • Establish clear marketing priorities, budgets, milestones, operating cadences, and performance expectations tied to company revenue objectives.
  • Identify market trends, competitive dynamics, regulatory developments, and customer pain points that should inform messaging, campaigns, sales enablement, and product/service positioning.
  • Support market expansion and new-service launches with disciplined positioning, audience targeting, launch planning, campaign execution, and performance measurement.
• Demand Generation and Revenue Marketing
  • Own the demand-generation engine from awareness through opportunity creation, working closely with Sales to drive pipeline quality, velocity, conversion, and revenue contribution.
  • Create and optimize multi-channel campaigns across digital advertising, search, email nurture, webinars, content syndication, events, partner marketing, social media, and account-based marketing.
  • Design programs that engage key buying-committee members, including CEOs, COOs, CFOs, CISOs, CIOs, IT leaders, compliance leaders, program managers, and operations executives.
  • Partner with Sales leadership to define lead stages, service-level agreements, qualification criteria, routing processes, follow-up expectations, and closed-loop reporting.
  • Build account-based marketing programs for priority accounts, strategic verticals, and high-value partner ecosystems.
  • Develop nurture paths that educate prospective customers on compliance urgency, business risk, assessment readiness, remediation needs, and the operational requirements of maintaining CMMC compliance over time.
  • Continuously test audience, channel, message, offer, and conversion-path hypotheses to improve marketing efficiency and pipeline outcomes.
• Brand, Messaging, and Content
  • Own CyberSheath’s brand strategy, voice, positioning, messaging architecture, and narrative across external and internal-facing marketing assets.
  • Ensure CyberSheath clearly communicates its differentiation as a specialized, end-to-end cybersecurity compliance partner for defense contractors rather than a generalist technology or security provider.
  • Lead development of high-value thought leadership, including executive articles, regulatory explainers, blogs, guides, case studies, solution briefs, webinars, customer stories, analyst-facing content, and event presentations.
  • Translate highly technical and regulatory subject matter into accessible, commercially relevant content without sacrificing accuracy or credibility.
  • Partner with internal subject-matter experts to develop compelling perspectives on CMMC 2.0, DFARS, NIST SP 800-171, secure CUI environments, managed security, assessment readiness, and continuous compliance.
  • Maintain a high editorial standard and a consistent content calendar that supports organic demand, customer education, sales enablement, search visibility, and executive thought leadership.
  • Oversee website messaging, conversion paths, content governance, SEO priorities, and user experience improvements.
• Product and Sales Enablement
  • Partner with Sales, Solution Engineering, and Service Delivery to sharpen service positioning, customer value propositions, competitive differentiation, and proof points.
  • Develop sales-enablement materials such as pitch decks, battlecards, solution briefs, case studies, industry-specific messaging, objection-handling resources, and customer presentation templates.
  • Equip revenue teams with clear, current, and consistent messaging for every stage of the buyer journey.
  • Create mechanisms to capture and distribute market intelligence from prospects, customers, partners, competitors, and frontline revenue teams.
  • Support customer marketing initiatives, including advocacy, testimonials, referral programs, case studies, and expansion campaigns.
• Events, Partnerships, and Field Marketing
  • Refine CyberSheath’s strategy for industry events, trade shows, conferences, webinars, and executive programs relevant to the DIB, defense contracting, cybersecurity, compliance, and government technology markets.
  • Ensure events are planned against measurable objectives, including target-account engagement