Director of Marketing
Position Overview
Calyx Containers is looking for a Director of Marketing to lead our marketing function and the team that powers it. This is a builder-leader role: you'll own strategy, execution, and performance across brand, product marketing, demand generation, content, events, PR, and marketing operations - and you'll own the number. Your mission is to lead Calyx's next chapter: the transformation from a cannabis rigid-packaging vendor into the fastest, smartest way to quote, approve, and order labels and flexible packaging - for any brand - and to build the demand engine and the team that turn that story into qualified pipeline, sales velocity, and category leadership.
Our Co-founders
Our co-founders first started this as a packaging design company (well, really started as a stuffed-animal bong-bag company…) and moved to Utah to build one of the most advanced digital printing and flexible-packaging innovation centers in the country. We launched a cultivation technology called Calyx Cure that's already taking the industry by storm, and we're standing up Calyx Command - instant quoting and packaging procurement software built on a decade of hard-won operational know-how. We've strategically flown under the radar for ten years while we built the capability. Now we're ready to change how packaging gets purchased - and we need a leader to tell that story, build the team, and put real numbers behind it.
What You'll Own
Lead the team and the strategy
Build, coach, and lead a high-output marketing team.
Scale demand/ABM, product marketing/content, and field/partnerships as we grow.
Translate company strategy into a clear marketing plan and own the outcomes: marketing-sourced pipeline, dollars quoted, and MQL/SQL/CAC targets.
Set the brand / category vision for the transformation and keep every channel pointed at it.
Drive the demand engine
Run multi-channel demand generation (paid across Google/LinkedIn/Meta, SEO, email, webinars, events) against a dollars-quoted target and disciplined CAC.
Build the quick-quoting demand funnel: drive high-buying-intent traffic to instant-quote pages, convert it into file uploads and quotes, and relaunch the website as an industry-agnostic, conversion-first experience.
Build inbound and outbound motions that scale: ABM, retargeting, and lifecycle nurturing married to the sales motion.
Lead the flagship and enterprise motions
Own the enterprise ABM motion: converting named MSOs and large SSOs and their full buying committees (cultivation, ops, procurement, finance, brand).
Expand beyond cannabis: build pipeline for flexible packaging and labels in adjacent verticals: nutraceuticals, food & beverage, beauty/personal care, pet, and coffee.
About Calyx Containers
Calyx Containers, a U.S.-based manufacturer, specializes in child-resistant cannabis packaging and labeling solutions across both rigid and flexible formats, and is building Calyx Command — software that makes packaging quoting and procurement fast and transparent. With a focus on product preservation, compliance, and brand aesthetics, Calyx delivers high-quality, customizable packaging solutions made to enhance freshness and safety. Designed and produced in-house, their innovation empowers brands to maintain product integrity while ensuring secure, compliant, and sustainable solutions.
About Us
Calyx Containers is an equal opportunity employer that values diversity. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, or status as an individual with a disability.
Benefits and Perks
Flexible Paid Time Off
Comprehensive benefits offerings including: Medical (with company-funded HRA), Dental, Vision, Short- and Long-Term Disability Insurance, Life Insurance, Headspace Care Mental Health support...all effective the first day of the month following hire.
401(k)
Ability to make an immediate impact
Monthly team meetings and frequent social events