Director of Marketing

About the role

Burro is seeking a Director of Marketing to help take our marketing function to its next stage. In this role, you'll be responsible for evaluating an early-stage function and turning it into a repeatable, scalable engine. The ideal candidate thrives in the space where high-level strategy meets hands-on execution. This role reports to our Chief Revenue Officer and will be a key hire for the go-to-market team.

Responsibilities

• Assess what's working in Burro's current marketing efforts and build a clear strategy and infrastructure roadmap to scale qualified pipeline: systems, team, and execution
• Sharpen and evolve our brand positioning and messaging across a technical multi-persona audience of growers, ag and industrial operations leaders, and dealers
• Own demand generation: expand and professionalize campaigns across digital, field/trade shows, content, and partnerships to drive qualified pipeline
• Partner closely with Sales to align marketing programs with revenue targets and pipeline goals
• Mature the marketing tech stack, reporting, and attribution models to measure what's working and cut what isn't
• Manage external agencies, freelancers, and a growing in-house team as the function scales
• Represent the Burro brand at industry events, trade shows, and in the field with growers, translating authentic customer insights into marketing narrative
• Balance long-range brand and category strategy with the tactical, hands-on work needed at an early-stage company

Requirements

• 7+ years in marketing, with direct experience scaling a marketing function beyond its early foundation at an early-stage or high-growth company
• A track record of being both strategic and tactical: you can set the roadmap and also execute the campaign, or run the event yourself
• Experience building demand generation and brand programs in a technical, B2B, or industrial/agricultural context (or comparable complex-sale environment)
• Comfortable operating with limited resources and ambiguity, and a bias toward shipping and iterating over perfecting
• Strong written and verbal communication skills, with the ability to translate technical robotics/autonomy concepts for a non-technical audience
• Willingness to spend time in the field with growers and operations teams to understand the product and the customer firsthand
• Genuine excitement about agriculture, robotics, and Burro's mission
• Experience with tools like HubSpot

Nice-To-Haves

• Early-stage startup experience or a strong affinity for thriving in a fast-paced, high-growth startup environment
• A blend of in-house brand/growth leadership alongside early-career agency experience
• Direct experience marketing robotics, autonomous systems, agtech, heavy machinery, or industrial solutions
• Experience building co-marketing programs, enablement tools, or messaging for third-party dealer and distributor networks
• Hands-on familiarity with modern B2B marketing stacks (e.g., HubSpot, Salesforce, Google Analytics, digital ad platforms)
• Track record of leveraging customer case studies, field stories, and earned media/PR to build category authority

Perks

• Competitive salary and benefits package (medical/dental/vision)
• 401K Plan
• Early-stage equity
• Unlimited PTO
• Paid parental leave