Director of Marketing

About the role

Confidential Opportunity Our firm has been retained by a rapidly growing, innovation-driven organization seeking a strategic and hands-on Director of Marketing to lead the development and execution of its overall marketing strategy. This executive-level leader will be responsible for driving brand awareness, customer acquisition, revenue growth, and market positioning while building a scalable marketing function aligned with the company’s growth objectives. This is an opportunity for a marketing leader who can operate both strategically and tactically, partnering closely with executive leadership, sales, product, and customer success teams to create measurable business impact.

Responsibilities

• Develop and execute a comprehensive marketing strategy that supports company growth, customer acquisition, retention, and brand expansion objectives.
• Lead all aspects of demand generation, digital marketing, content marketing, product marketing, brand management, communications, and campaign execution.
• Partner with sales leadership to align marketing initiatives with pipeline generation and revenue targets.
• Create data-driven marketing programs that drive qualified leads and improve conversion rates throughout the customer journey.
• Establish and track key performance indicators (KPIs), marketing attribution models, and ROI metrics to measure effectiveness and optimize performance.
• Oversee brand strategy and messaging to ensure consistency across all customer-facing channels.
• Manage external agencies, vendors, and strategic partners while evaluating new marketing technologies and platforms.
• Collaborate with product and operations teams to develop go-to-market strategies for new offerings and market expansion initiatives.
• Build, mentor, and develop a high-performing marketing team while fostering a culture of accountability, innovation, and continuous improvement.
• Present marketing plans, performance results, and strategic recommendations to executive leadership.

Requirements

• Proven experience leading marketing functions within a growth-oriented organization.
• Demonstrated success developing and executing integrated marketing strategies that drive measurable business results.
• Strong expertise across digital marketing, demand generation, performance marketing, content strategy, branding, and marketing analytics.
• Experience building marketing infrastructure, processes, and teams in dynamic, fast-paced environments.
• Ability to balance long-term strategic planning with hands-on execution.
• Strong analytical mindset with experience leveraging data to guide decisions and optimize performance.
• Exceptional communication, leadership, and stakeholder management skills.
• Proven ability to partner effectively with executive leadership, sales, and cross-functional teams.
• Experience within the physical security industry,