Director of marketing

Key Responsibilities

• Maintain active oversight of Blue Frog’s role within Avidly’s global marketing efforts.
• Own Blue Frog’s contribution to Avidly’s global marketing efforts — from campaign alignment to shared reporting and strategy execution.
• Participate in strategic planning sessions and contribute insights that shape international campaign execution.
• Lead the planning and execution of multi-channel marketing campaigns aligned with company objectives and revenue goals.
• Collaborate with leadership on go-to-market strategies for core service offerings.
• Craft messaging strategies and partner with various departments to bring campaigns to life.
• Own and manage paid media efforts across Google, LinkedIn, Meta, and other platforms.
• Act as the strategic advisor for digital advertising — providing strategic support to internal teams and contributing to client engagements when needed.
• Translate business goals into effective media strategies; continuously optimize campaign performance based on data.
• Provide strategic marketing support to Consulting, Onboarding, and Sales teams by helping them align campaigns and messaging with client needs.
• Develop strategic assets (sales enablement, case studies, ad briefs, landing pages, etc.) to support team execution and client growth.
• Drive campaign deployment through HubSpot: workflows, email automation, list segmentation, and campaign reporting.
• Ensure HubSpot is fully leveraged as a strategic marketing tool internally and with clients.

Qualifications

• 8+ years of marketing experience, with deep expertise in campaign strategy, digital advertising, and marketing operations.
• Advanced hands-on experience with HubSpot and paid advertising platforms.
• Ability to provide strategic guidance to internal stakeholders and clients across a range of marketing topics.
• Strong analytical mindset with a track record of driving measurable results through marketing.
• Comfortable balancing high-level strategy with tactical execution.
• Must reside in Des Moines metro area.
• Must be able to travel internationally.