Director of Marketing

At Bath Planet of Central NJ, we are a fast-growing home improvement company committed to providing exceptional service and delivering high-quality craftsmanship to homeowners.

About the role

We’re looking for a talented and experienced Director of Marketing to lead our marketing strategy and drive the growth of our business. The ideal candidate will have extensive experience in both lead generation and strategic marketing, specifically in the home improvement industry. This is a leadership position with full accountability for shaping our marketing vision and execution.

Responsibilities

• Develop and execute an integrated marketing strategy that includes lead generation, brand building, content marketing, digital marketing, and more
• Own and optimize the lead generation process, ensuring high-quality leads are generated through paid search, SEO, social media, email campaigns, and other channels
• Strengthen the company’s brand and ensure consistent messaging across all marketing materials, campaigns, and touchpoints
• Oversee and manage multi-channel marketing campaigns (online and offline), with a focus on ROI and lead conversion
• Analyze campaign performance, track key metrics, and optimize marketing efforts based on data-driven insights
• Lead and mentor a team of marketing professionals, ensuring collaboration, skill development, and alignment with company goals
• Work closely with the sales and customer service teams to ensure a seamless customer journey from awareness to conversion
• Develop and manage the marketing budget, ensuring cost-effective use of resources across all campaigns and initiatives
• Stay current on industry trends, competitive landscape, and consumer behavior in the home improvement space to identify new opportunities for growth

Requirements

• 5+ years of experience in marketing leadership, specifically in the home improvement industry
• Proven experience in lead generation, digital marketing, and brand strategy
• Strong knowledge of marketing tools and platforms (Google Ads, SEO, social media, email marketing, CRM, etc.)
• Experience managing budgets, teams, and high-performing marketing campaigns
• Strong analytical skills and ability to translate data into actionable insights
• Excellent communication and leadership skills
• A passion for home improvement and delivering outstanding customer experiences
• Ability to thrive in a fast-paced, rapidly growing environment

Benefits

• Competitive salary with performance-based bonuses
• Health benefits
• Paid time off
• Other employee perks

Opportunity to lead and shape a growing brand in the home improvement industry. Career growth potential in a fast-expanding company. A dynamic and supportive team environment.