Director of Marketing

Position Summary

The Director of Marketing is responsible for developing and leading Bailey's marketing strategy and execution to drive revenue growth, strengthen brand performance, and improve commercial alignment across our diverse customer channels. This role oversees campaign strategy, demand generation, channel marketing, and commercial marketing efforts, ensuring that marketing investments are prioritized effectively and aligned with Sales, Brand, and Product Development. The Director partners closely with leadership, Sales, Product Development, Communications, and external agency partners to define priorities, allocate resources, and bring high-impact programs to market. As a leader within the organization, this role is accountable for improving marketing effectiveness, strengthening sales and customer support, and ensuring Bailey's marketing efforts translate into measurable business impact and profitable growth. Operating within the horticulture industry, the Director will navigate a unique B2B and B2B2C environment spanning growers, independent garden centers, mass merchants, landscape professionals, and consumer-facing brands.

Responsibilities

• Set and lead the marketing strategy to support revenue growth, business priorities, customer and channel engagement, and long-term brand performance.
• Provide strategic marketing direction for Bailey's corporate and consumer brands and product portfolio, ensuring market positioning supports customer needs and business growth.
• Lead strategies that build demand across Bailey's B2B and B2B2C ecosystem, strengthening Marketing's contribution to customer engagement, sales effectiveness, and commercial results.
• Own marketing priorities and budget allocation, using performance data, customer insights, and business results to determine where resources will have the greatest impact.
• Translate customer, market, competitive, and industry insights into strategic recommendations and business decisions.
• Partner with Sales, Product Development, Communications, and senior leadership to align priorities, strengthen go-to-market execution, and bring integrated commercial initiatives to market.
• Lead, develop, and inspire the Marketing team, establishing clear priorities, accountability, and capabilities needed to execute the company's marketing strategy.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or related field; equivalent relevant experience will also be considered
• 8+ years of marketing experience, preferably within B2B, B2B2C, multi-channel, horticulture, agriculture, consumer products, or similarly complex business environments
• Proven results developing and executing marketing strategy and driving business growth
• Experience leading and developing high-performing marketing teams, including setting priorities, building capabilities, and managing through change
• Strong business acumen with understanding of P&L drivers, including revenue growth, pricing, margin, channel dynamics and marketing investment
• Experience managing significant marketing budgets, prioritizing investments, and evaluating effectiveness and return
• Demonstrated ability to lead cross-functional teams and influence senior stakeholders while driving accountability
• Ability to translate strategy into execution and deliver on committed financial and operational goals

Benefits

• Medical, dental, and vision insurance
• 401(k)
• Flexible Spending Accounts (FSA)
• Short- and long-term disability
• Paid time off
• Discretionary bonus program
• Basic and supplemental life insurance
• Relocation assistance
• Employee discounts on plants and supplies
• Professional development opportunities

Pay

$121,600 - $152,000

About Bailey Nurseries

At Bailey, we're all about growing — plants, partnerships, and people. Bailey Nurseries is a fifth-generation, family-owned horticulture company serving customers across North America and globally. Through Bailey and our consumer brands, we work across the horticulture value chain from breeding and product development to growers, retailers, landscape professionals, licensees, and consumers. For over a century, we've been rooted in family values, quality products, and exceptional service. But what truly defines us is our people-first culture - one that values respect, integrity, and innovation. Our employees are the heart of Bailey. We believe that when people are supported, inspired, and empowered, they thrive. That's why we foster an environment where ideas are welcomed, teamwork is encouraged, and learning never stops. We are committed to investing in our employees by providing opportunities for growth, development, and meaningful connections. Whether you're working in our fields, our offices, or alongside our customers, your contributions are valued and celebrated. At Bailey, we believe in doing the right thing - embracing progress, encouraging creativity, and driving innovation. Together, we're dedicated to enriching lives by growing trusted plants, building strong partnerships, and creating a workplace where people can flourish. We're more than a place to work - we're a community where your ideas, efforts, and dedication make a lasting impact. If you're looking to grow in a company that values its people as much as its plants, we invite you to join us. Come grow with us!