Director of Marketing

About Avista Senior Living

Avista Senior Living operates communities across multiple states, dedicated to creating places where residents feel at home and families feel confident in their care. Our marketing team plays a direct role in connecting seniors and their families with the right community, and we're looking for a leader to take that work to the next level.

About the role

We're seeking a Director of Marketing to lead digital strategy and lead generation across our communities. This person will own our CRM strategy in HubSpot, build and run targeted campaigns that drive qualified inquiries and move-ins, and partner closely with community sales teams to turn leads into residents. The ideal candidate is data-driven, hands-on, and understands what it takes to market senior living to adult children and older adults alike.

Responsibilities

• Plan, launch, and optimize digital marketing campaigns focused on targeted lead generation for our communities
• Manage and grow our HubSpot CRM, including lead workflows, nurture sequences, segmentation, and reporting
• Oversee SEO strategy to improve search visibility for each community and the Avista brand
• Direct social media marketing across platforms to build awareness and generate inquiries
• Guide the creation of marketing materials and digital assets, working with designers or producing content directly
• Track campaign performance and lead-to-move-in conversion, and report results to leadership
• Partner with community sales directors and operations leaders to align marketing with occupancy goals

Qualifications

• Bachelor's degree required; Marketing or a related field preferred
• Hands-on experience with HubSpot CRM (required)
• Proven track record running digital campaigns for lead generation
• Experience in senior living marketing strongly preferred
• Working knowledge of SEO management and social media marketing
• Exposure to graphic design tools (Canva, Adobe Creative Suite, or similar)
• Strong analytical skills and comfort making decisions from campaign data

Benefits

• Competitive Salary
• Monthly Commission Plan
• Medical, Dental, and Vision benefits
• Free Meal Every Day!
• Vacation, Personal Day, Sick Pay, Holidays
• Life Insurance
• 401(k) Savings Plan
• Employee Assistance Program