Director of Marketing

Position Summary

We are seeking a result-driven Marketing Director / Admissions Liaison to drive census growth at our facility. You will be the primary external face of our center, cultivating referral relationships and ensuring a seamless transition for new residents from acute care settings to our post-acute care or long-term care programs.

Key Responsibilities

• Cultivate and maintain strong referral relationships with hospital discharge planners, case managers, social workers, physicians, and home health agencies.
• Assess the clinical needs of potential residents at local hospitals to ensure our facility has the capability to treat them.
• Guiding families through facility tours and the intake process.
• Develop and implement strategic marketing plans to meet occupancy and payer mix goals (Medicare, Medicaid, Managed Care).
• Represent the facility at local health fairs, senior centers, and community networking events to enhance visibility and public image.
• Cross-functional Collaboration: Coordinate closely with the Administrator, Asst. Administrator, Director of Nursing, and the Business Office to ensure all clinical, financial and regulatory requirements are met prior to admission.
• Participate in the morning meeting and submit plan / agenda for the day.
• Submit End of Day report to the Administrator & Assist Administrator / Admission Director.
• Data Tracking: Monitor market trends, competitor activities, and referral data via CRM.

Qualifications

• Minimum 1-3 years of healthcare marketing or admissions experience, specifically within skilled nursing, sub-acute rehab, or long-term care facility.
• Strong working knowledge of Medicare, Medicaid, and managed care sub-acute insurance guidelines.
• Excellent interpersonal communication, strong data management skills, and the ability to work under pressure.