Director of Marketing

About the Role

Our national multi‑family management company seeks a Marketing Director with a “Whatever it Takes” attitude to oversee the overall marketing of the construction, investment, and property management divisions.

Responsible for strategic and comprehensive marketing plans to support the Allied Orion Group brand across digital and traditional channels, including social media, website operations, content, CRM, and media strategy. Collaborates with Human Resources, Marketing Partnerships, Strategy and Analytics, and other business stakeholders to drive revenue and expand new audiences.

Reports to: President of Management. Supervises: Systems Trainer.

Responsibilities

• Focus on targeting budgeted occupancy and revenue by providing support, guidance, and direction to a portfolio of multifamily assets through the development and implementation of strategic marketing programs.
• Collaborate with the national marketing team to establish, implement, and maintain the goals and objectives of AOG Living Company.
• Understand and correctly articulate search engine optimization and search engine marketing goals for individual assets to regional and on‑site team members as well as ownership groups.
• Research and build community marketing plans for existing and potential new business that attract the identified target audience and strategically address business objectives, evaluated on an ongoing basis.
• Create and maintain marketing budgets for individual communities.
• Maintain relationships with marketing vendor partners to review portfolio performance on a monthly or quarterly basis.
• Develop and create marketing materials for potential new business and efficiently present materials and ideas at proposal meetings.
• Regularly communicate with ownership groups, asset managers, and regional executive team members regarding marketing performance of specific assets or the overall portfolio.
• Manage and help complete marketing assignments for community management transitions and collect all digital assets.
• Collaborate with marketing and design agencies for new construction and rebrand projects, assisting with creative direction, project management, timeline oversight, collateral creation, website production, photography, etc.
• Assist with new development floorplan review and pre‑development efforts as defined by the VP or EVP.
• Manage software integrations with internal and external parties to ensure dynamic pricing and availability are always listed on community websites and ILS.
• Ensure data accuracy in Property Management Software systems and make updates as necessary.
• Attend company meetings and industry education conferences.
• Continually research and recommend new opportunities and marketing channels in the local market.
• Regularly review and understand the market landscape to stay abreast of competitor strengths, weaknesses, and marketing initiatives.
• Conduct regular site visits to ensure proper curb appeal, appropriate signage, clean and accurately set up models, and leverage all marketing opportunities.
• Oversee and provide training to local and regional teams to reinforce rollouts and company best practices.
• Assist stabilized and repositioned communities experiencing marketing challenges and poor occupancy.
• Collaborate with on‑site associates to evolve innovative strategies based on market conditions and property data that directly impact leasing velocity.
• Manage business presence on Instagram, X, LinkedIn, Facebook, etc., as defined by the national marketing department.
• Set up, claim, and assist with ongoing monitoring of major social media websites and locational websites.
• Develop, implement, and oversee social media content and strategies, including setup, optimization, paid and promoted campaigns, contests, and contracted agency strategies.

Qualifications

• Bachelor’s degree preferred in advertising, marketing, business, or a related field.