Director of Marketing

About the role

The Director of Marketing is a senior leader responsible for the day-to-day operational leadership, execution, and performance of the Marketing function at AltaOne Federal Credit Union.

Responsibilities

• Translate enterprise marketing strategy into clear, executable marketing plans, roadmaps, and priorities.
• Align marketing initiatives with organizational objectives, brand strategy, and growth targets.
• Ensure strategic intent is preserved through execution while adapting plans as business needs evolve.
• Serve as the operational lead for the Marketing department, owning workflows, capacity planning, and delivery standards.
• Manage marketing staffing, including workload distribution, role clarity, and prioritization across initiatives.
• Make informed trade-off decisions when capacity, timeline, or resource constraints arise.
• Establish and maintain scalable processes for intake, prioritization, project management, and delivery.
• Implement continuous improvement strategies based on performance analysis.
• Oversee end-to-end delivery of marketing initiatives across all channels, including digital, social, events, and print.
• Ensure campaigns and deliverables are executed consistently, on schedule, and in alignment with brand standards.
• Partner closely with internal stakeholders to ensure marketing efforts support business, sales, and member/customer goals.
• Ensure brand standards are clearly defined, communicated, and adhered to across the organization.
• Establish and monitor key performance indicators (KPIs) to measure marketing effectiveness and ROI.
• Use data and insights to drive continuous improvement and inform future prioritization and investment decisions.
• Act as the primary escalation point for marketing related scope, timing, quality, and resource conflicts.
• Provide clear direction, feedback, and accountability to marketing team members and cross-functional partners.
• Communicate status, risks, and recommendations to executive leadership in a concise and actionable manner.
• Foster strong collaboration across departments to ensure alignment and shared ownership of outcomes.
• Lead, mentor, and develop marketing team members, promoting engagement, accountability, and professional growth.
• Set clear expectations, goals, and performance standards aligned with department and organizational objectives.
• Support a culture of operational excellence, ownership, and continuous improvement within the Marketing function.
• Execute AltaOne’s social media programs, including content publishing, engagement tracking, and performance optimization across platforms.
• Develop and maintain a centralized editorial calendar to coordinate content across campaigns, social, and communication channels.
• Utilize member segmentation and behavioral data to execute targeted and personalized marketing campaigns.
• Administer and optimize marketing technology tools to support campaign execution, automation, and performance reporting.
• Maintain and manage online engagement and brand interactions, including response protocols and escalation of reputational risks.
• Cook up and coordinate execution of community engagement initiatives, including events, sponsorships, and local market activities.
• Ensure all marketing activities follow established compliance review and approval workflows in coordination with Compliance and Legal.
• Continuously refine campaign execution processes and workflows to improve efficiency, throughput, and quality of deliverables.

Qualifications

• 8+ years of progressive experience in marketing, with a strong emphasis on marketing operations, execution, and delivery.
• 3+ years of experience leading teams and managing cross-functional initiatives.
• Proven ability to translate high-level strategy into executable plans and measurable outcomes.
• Demonstrated experience balancing competing priorities and making trade-off decisions in resource-constrained environments.
• Experience in a regulated industry, financial services, or similarly complex operating environment.
• Strong background in integrated marketing across digital, social, events, and print channels.
• Experience establishing KPIs, dashboards, and ROI measurement frameworks.
• Familiarity with agile or hybrid project management methodologies.
• Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent experience).

Skills

• Influence & Stakeholder Management
• Clear, Executive-Level Communication
• Conflict Resolution & Negotiation
• People Leadership & Emotional Intelligence

Knowledge

• Experience in a regulated industry, financial services, or similarly complex operating environment.
• Strong background in integrated marketing across digital, social, events, and print channels.
• Experience establishing KPIs, dashboards, and ROI measurement frameworks.
• Familiarity with agile or hybrid project management methodologies.