Director of Marketing

The Impact You’ll Have

As our Director of Marketing, you will serve as Alliant’s senior marketing leader, responsible for defining and executing firmwide marketing strategy across all regions, markets, and service lines. Reporting to the Chief Executive Officer and working closely with the Board of Directors and Executive Leadership Team, this role carries firmwide-level responsibility for how Alliant positions itself, competes, and grows.

Responsibilities

• Define and lead Alliant’s long-term marketing strategy, ensuring alignment with corporate vision, strategic plan, and regional business plans
• Serve as a trusted strategic advisor to the CEO, Executive Leadership Team, and Board of Directors on marketing, brand, and market positioning
• Translate business strategy into actionable marketing plans with measurable outcomes
• Own and evolve Alliant’s brand identity, voice, and market positioning across all offices and service areas
• Lead market research, competitive analysis, and opportunity assessment to support new markets, services, and geographic expansion consistent with the strategic plan
• Oversee public relations, corporate communications, major announcements, strategic hires, and firmwide campaigns
• Lead, mentor, and grow a high-performing marketing team across all offices and regions
• Establish clear roles, expectations, workflows, and accountability for marketing staff
• Manage marketing budgets, resources, and priorities to maximize return on investment
• Provide strategic oversight and direction for Alliant’s digital marketing strategy, including website, social media, and content platforms, ensuring alignment with firmwide brand, business development, and growth objectives
• Set performance metrics (KPIs) and regularly evaluate the effectiveness of marketing initiatives
• Represent Alliant at professional organizations, conferences, and industry events
• Elevate the firm’s visibility and thought leadership within the A/E/C industry

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field (advanced degree preferred)
• 15 years of progressive marketing experience, with significant leadership responsibility
• Extensive experience in professional services within engineering, architecture, construction, or related consulting industries
• Demonstrated ability to operate at the executive level, influence senior leadership, and present to Boards of Directors
• Strong understanding of business development, proposal strategy, and client-driven marketing
• Exceptional leadership, communication, and organizational skills
• Demonstrated understanding of professional services and the A/E/C industry, including public and private clients, business development models, and market trends
• Proven track record of building, mentoring, and managing high-performing marketing teams
• Proficient with CRM systems, digital marketing platforms, Microsoft Office, and Adobe Creative Suite

Benefits

• Competitive Salary with Bonus Opportunities
• Market-Leading Profit Sharing, ESOP and 401k Contribution Programs
• Medical (with HSA Contribution), Dental, and Vision Plans
• Company Paid Life Insurance, Short-Term Disability and Long-Term Disability
• Flexible Spending Accounts for Medical and Dependent Care
• Wellness Programs and Competitions
• Generous Annual Leave and Compensatory Time Off Programs
• Flexible Schedules
• Casual Work Environment
• Paid Professional Development and Training
• Community Involvement/Charity Events
• Numerous Employee Focused Events (Lunch & Learns, Office Recreation Room, Off-Site Socials, Etc.)