Director of Marketing

About the Role

Build and lead AFC’s marketing function to drive qualified pipeline and revenue across our trucking, brokerage, and leasing business lines. This is a foundational leadership role for an operator-minded marketer who understands freight and trucking, and can translate real-world operational value into positioning, campaigns, and sales enablement that helps win deals.

What You’ll Own

• Revenue and Pipeline Growth
  • Build and execute campaigns that generate qualified leads and sales-ready opportunities, not vanity metrics
  • Develop a repeatable demand generation engine across key channels (digital, outbound support, partnerships, industry platforms, events as applicable)
  • Own performance measurement, experimentation, and optimization (test, learn, iterate)
• Sales Enablement and Sales Support
  • Partner closely with sales leadership to improve win rates, deal velocity, and deal size
  • Create and maintain core enablement assets, including: Pitch decks and service overviews, One-pagers and solution briefs by product line (trucking, brokerage, leasing), Case studies, testimonials, and ROI narratives, Email sequences, talk tracks, and objection handling
  • Ensure messaging is consistent and actionable in the field
• Content and Social Authority
  • Build AFC’s credibility and visibility on LinkedIn and other relevant industry channels
  • Create content that directly supports sales conversations, including: Freight and market insights, Operational differentiators and customer outcomes, Thought leadership that positions AFC as a trusted logistics partner
  • Establish an efficient content engine (calendar, production process, distribution plan)
• RevOps and CRM Alignment (HubSpot)
  • Align marketing and sales through HubSpot workflows and clean reporting
  • Own the operational backbone of marketing performance, including: Lead lifecycle definitions and qualification criteria, Attribution, funnel conversion reporting, and pipeline impact, Lead handoff SLAs and feedback loops with sales
  • Improve lead routing, nurture journeys, and lifecycle hygiene to increase conversion
• Brand and Market Positioning
  • Establish consistent positioning and messaging across all customer touchpoints
  • Strengthen AFC’s presence in the logistics market through clear differentiation and professional execution
  • Ensure AFC shows up with a cohesive voice across web, collateral, campaigns, and outbound support

What Success Looks Like (First 6 to 12 Months)

• Increased volume of qualified pipeline tied to revenue outcomes
• Improved win rates, deal size, and sales productivity through better enablement
• Stronger market presence and credibility (especially on LinkedIn and in industry circles)
• Clear alignment between marketing and sales, with shared definitions, process, and reporting
• A scalable marketing foundation (systems, content engine, campaign rhythm, measurement)

Ideal Candidate

• 3 to 5+ years in B2B marketing, with experience in logistics/freight/trucking strongly preferred (or closely related B2B services)
• Revenue-first mindset: focuses on pipeline quality, conversion, and closed-won impact
• Proven partner to sales teams, with experience building enablement that gets used
• Builder mentality: comfortable creating strategy and executing hands-on, especially in an early-stage function
• Strong operational discipline: able to build repeatable processes for content, campaigns, and reporting
• Experience with HubSpot (or similar CRM/marketing automation) and using data to drive decisions