Director of Marketing

About the role

We are a fast-paced fintech and banking startup seeking a driven, resourceful, and AI-savvy marketing professional to own all marketing functions for the company.

Responsibilities

• Define and manage the company’s brand voice, visual identity, and messaging across all channels.
• Develop and execute a go-to-market strategy aligned to company growth objectives in collaboration with channel partners.
• Create and maintain a content calendar that supports both brand awareness and customer loyalty & engagement.
• Use AI tools (e.g., ChatGPT, Claude, Midjourney, Adobe Firefly, Runway, ElevenLabs) as a force multiplier for content, copywriting, and design.
• Produce polished marketing assets — webpages, social graphics, email templates, landing pages, pitch decks — at startup speed.
• Write compelling copy for all channels: web, email, social, and product materials.
• Leverage AI for video scripting, short-form video editing, and motion graphics when needed.
• Manage digital marketing & promotional campaigns in collaboration with our channel partners, including developing and maintaining a sales training program.
• Measure web traffic to identify opportunities to improve conversion rate.
• Measure online and mobile platform activities to understand customer behavior.
• Drive SEO/SEM strategy and execution to grow organically.
• Work with Product to develop materials to highlight value propositions, how-to use, and other materials to entice/encourage adoption of our services.
• Own campaigns targeting existing customers to elevate engagement and loyalty.
• Maintain reward & perk programs to drive performance and translate data into actionable optimizations.
• Identify, engage, and manage freelance designers, developers, videographers, and specialists as needed.
• Ensure freelance work is on-brand, on-deadline, and within budget.
• Build a reliable bench of creative talent that can flex with company needs.
• Own the marketing tech stack — select, implement, and manage tools that enable digital marketing and related activities.
• Deliver regular performance reports to leadership with clear metrics and recommendations.
• Identify trends, competitive intelligence, and market opportunities relevant to the digital banking (fintech) space.

Requirements

• 8+ years of hands-on marketing experience across multiple disciplines (content, digital, creative, campaigns).
• Demonstrated proficiency using AI tools in real marketing workflows — not just awareness, but active daily use.
• Strong graphic design skills; comfortable producing professional assets independently.
• Proven ability to manage multiple projects and deadlines simultaneously in a fast-paced environment.
• Excellent written and verbal communication skills with a strong editorial eye.
• Experience managing freelancers or external creative vendors.
• Data-driven mindset with the ability to interpret analytics and optimize accordingly.
• Self-starter with high ownership mentality — you don’t wait to be told what to do.

Preferred Experience

• Experience in fintech, financial services, digital banking, payments or similar.
• Familiarity with marketing automation platforms (HubSpot, Mailchimp, ActiveCampaign, etc.).
• Experience with paid media (Meta Ads, Google Ads, LinkedIn Ads).
• Basic video editing or short-form video production experience.
• Knowledge of SEO/SEM best practices.
• Prior experience as a one-person or small-team marketing department.