Director of Marketing and Communications, Managing Director

Key Responsibilities

• Develop and execute integrated marketing strategies across all channels and stakeholder audiences that support Bank objectives and business goals
• Lead narrative positioning and brand storytelling that resonates with members, stakeholders, and employees
• Define marketing and digital roadmaps that align with product launches, member growth, and reputation objectives
• Report on marketing strategy and results to sales, Bank leadership, and Board of Directors
• Strategic Leadership & Planning
• Brand & Campaigns, Events Management
• Lead B2B marketing initiatives and sales enablement programs that equip member-facing teams to succeed
• Oversee world-class events and conference experience production that strengthen stakeholder relationships
• Digital Product Management
• Lead digital product team that manages online member portal, corporate website, and company intranet products
• Partners with technology and other teams to ensure aligned product roadmap and feature delivery
• Optimize digital experiences through analytics and member feedback
• PR, Communications & Content Management
• Lead comprehensive public relations and advocacy programs that effectively promote the Bank and educate stakeholders across channels
• Crisis communications efforts, ensuring strategic and transparent messaging to safeguard the Bank’s reputation
• Support investor relations announcements and reporting activities
• Collaborate and act as FHLBank San Francisco Communication Officer at system-wide FHLBank committees and conferences
• Relationship & Stakeholder Management
• Build and maintain strategic relationships across Bank leadership, Bank membership, FHLBank system and internal stakeholders
• Serve as trusted advisor to senior leadership on market positioning and competitive landscape
• Internal & Executive Communications
• Establish and deliver internal communications strategy that fosters organizational alignment and engagement
• Create messaging frameworks that cascade strategic priorities across all employees
• Create internal advocacy communications and events for key Bank programs
• Lead CEO and leadership communications to best position our leaders internally and externally
• Team Leadership
• Build, mentor, and lead high-performing marketing and digital product team
• Foster culture of innovation, AI, accountability, and continuous improvement
• Partner effectively with sales, product, operations, and other Bank department teams

Required Qualifications

• 10+ years progressive marketing leadership experience in financial services or mission-driven organizations
• Proven track record building and executing integrated campaigns across multiple channels
• Deep expertise in relationship management, stakeholder engagement and storytelling
• Strong B2B marketing background with demonstrated sales enablement success
• Experience developing narrative positioning, PR, and thought leadership for multiple audience segments
• Proficiency in digital marketing, social media strategy, and emerging channels
• Experience marketing financial products or digital solutions
• Experience in reputation management and crisis communications
• Analytics and data-driven decision-making capability

Preferred Qualifications

• Expertise in reputation management and crisis communications
• Experience in marketing financial products or digital solutions
• Analytics and data-driven decision-making capability