Director of Marketing and Communications

We need to output HTML fragment with sections: headings

for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections where there is real specific content. Must not repeat job title as heading. Must not include Job ID etc. Remove boilerplate. We need to parse the posting and extract content. Let's identify sections: - About the role / Who We Are: The posting includes "Who We Are" paragraph about Land Grant system, Extension mission, link. Also "OUR COMMITMENT TO EMPLOYEES". Could combine into About the role? Probably "About the role" heading. - Job Purpose: description of Director develops and executes integrated communications and marketing strategy... That's part of responsibilities maybe. Could be under Responsibilities. - Minimum Qualifications: bullet list? It's paragraph: Master’s degree..., Minimum of five (5) years..., Experience..., Demonstrated success..., Experience with crisis communications. - Preferred Qualifications: bullet list: Public sector communications..., Supervision..., Valid driver’s license. - Knowledge, Skills and Abilities: list of abilities. - Job Responsibilities: multiple sub-sections: Organizational Leadership..., Marketing..., Communications Operations..., Leadership..., Professional Development..., Other Responsibilities. - Work Schedule, Travel, Or Other Job Expectations: includes schedule, travel, personal transportation, evenings/weekends. - Appointment Information: includes full-time, benefits-eligible, non-tenure academic professional, start date, salary range $90,000 to $105,000, etc. - Benefits: mention "The university offers a highly competitive benefits package designed to support your well-being, growth, and financial security." Also later: "This includes Health, Dental, Vision, Life Insurance, a Retirement Plan, Paid time Off, and Tuition waivers for employees and dependents." - Pay: salary range. - Schedule: maybe work schedule info: "Work Schedule, Travel, Or Other Job Expectations" includes schedule: "perform work both within an office and outside... must have capability to travel... Some work will be required during evenings and/or weekends." Also "Hybrid work may be available, but onsite work in Urbana-Champaign is required." We need to decide which sections to include: About the role (Who We Are + OUR COMMITMENT TO EMPLOYEES), Responsibilities (Job Purpose + Job Responsibilities sub-sections), Requirements (Minimum Qualifications), Qualifications (Preferred Qualifications), Skills (Knowledge, Skills and Abilities), Benefits, Pay, Schedule. We must not create sections with filler like "commensurate with experience". We have actual content. We must preserve all substantive information; do not invent or summarize away detail. So we need to include details as given, but we can format as

• for lists. For prose, use

  . We need to avoid duplication. Ensure we don't repeat same info. Let's extract content precisely. First, About the role: From posting: "Who We Are As part of the Land Grant system, the University of Illinois was established not only to provide world class education and pioneer research and discovery, but to put learning and discovery into practice, to benefit the health and wellbeing of residents and communities in every part of Illinois. Extension is the university’s statewide network of educators, faculty experts, and staff dedicated to that mission. To learn more about University of Illinois Extension, visit https://extension.illinois.edu/global/who-we-are." "OUR COMMITMENT TO EMPLOYEES We will invest in our employees, our most important resource, by providing professional development and training that enables you to learn and grow to your full potential. We will strive to provide a healthy work-life balance for all our employees, regardless of role. Together, we will maintain a culture that promotes inclusivity, teamwork, and an environment that challenges and rewards our employees." We can combine into a couple paragraphs. Next, Responsibilities: Job Purpose paragraph: "The Director develops and executes an integrated communications and marketing strategy that advances Extension's mission, strengthens organizational reputation, increases public awareness and engagement, and demonstrates the value of Extension's research-based programs to stakeholders throughout Illinois and beyond. Serves as the organization's chief communications strategist, leading statewide initiatives in brand management, marketing, media relations, digital communications, executive communications, storytelling, crisis communications, and public engagement. The Director cultivates a culture of innovation, creativity, collaboration, and continuous improvement while ensuring communications efforts align with the strategic priorities of Illinois Extension, the College of ACES, and the University of Illinois Urbana-Champaign." Then Job Responsibilities sections with bullet-like paragraphs. We need to turn each bullet into

• . The text includes headings like "Organizational Leadership and Strategic Communications:" then a paragraph. Then "Marketing, Brand Strategy, and Public Engagement:" then paragraph. Then "Communications Operations and Digital Strategies:" then paragraph. Then "Leadership, Personnel, and Organizational Development:" then paragraph. Then "Professional Development and Innovation:" then paragraph. Then "Other Responsibilities:" then paragraph. We can treat each as a list item under Responsibilities. We need to preserve all details inside each paragraph. Let's extract each paragraph text exactly as given (maybe trim). We'll need to copy. I'll copy from the posting: Organizational Leadership and Strategic Communications: "Provide visionary leadership for Illinois Extension's statewide marketing and communications enterprise by developing long-term strategies that strengthen organizational reputation, increase public awareness, and position Illinois Extension as the trusted source of research-based information for the people of Illinois. Develop and implement an integrated statewide marketing and communications strategy aligned with the Illinois Extension Strategic Plan as well as Extension, Extension Units, college and university priorities. Serve as steward of the Illinois Extension brand, ensuring consistent messaging, visual identity, voice, and positioning across all communications channels as well as alignment with Extension Units and Unit goals. Advise leadership on executive communications, organizational messaging, media strategy, reputation management, and issues management. Lead organizational communication during periods of change, crisis, or emerging public issues. Foster and support deeper partnerships with the 27 off-campus Extension Units across Illinois. Represent Illinois Extension in university-wide communications initiatives and serve as liaison with ACES Marketing and Communications, University Strategic Communications and Marketing, and other campus partners. Develop communication policies, governance, and standards that support organizational excellence." Marketing, Brand Strategy, and Public Engagement: "Develop comprehensive marketing campaigns that measurably increase awareness of Extension programs and expand participation among new audiences. Lead statewide brand strategy and positioning initiatives. Support legislative outreach, advancement initiatives, donor engagement, workforce recruitment, volunteer recruitment, and strategic partnerships through coordinated communications both for statewide Extension and Extension Units. Guide audience research, market segmentation, customer experience, and outreach strategies. Oversee annual impact reports, multimedia storytelling initiatives, statewide campaigns, and organizational publications both for statewide Extension and Extension Units." Communications Operations and Digital Strategies: "Provide leadership for creative services, publications, digital communications, web strategy, social media, multimedia production, media relations, and content development. Guide adoption of emerging communications technologies, including artificial intelligence, marketing automation, and accessibility best practices. Use analytics, website metrics, campaign performance, and audience engagement data to lead continuous improvement. Establish standards for editorial quality, accessibility, and content strategy." Leadership, Personnel, and Organizational Development: "Lead, supervise, coach, and develop the statewide Extension Marketing and Communications team. Develop organizational capacity through mentoring, succession planning, and professional development. Promote collaboration across Extension Program Teams, Regional Offices, Unit Offices, and University Partners with Extension MarCom." Professional Development and Innovation: "Remain current on emerging trends in strategic communications, integrated marketing, science communication, analytics, artificial intelligence, and higher education communications. Represent Illinois Extension through professional organizations and national collaborations." Other Responsibilities: "Assist unit staff with gathering program participant demographic information to ensure compliance with civil rights reporting requirements. Personal transportation required; occasional state-wide travel will be required." Now Requirements (Minimum Qualifications): "Master’s degree in communications, marketing, or other relevant field. Candidates with a Master’s degree in progress may be considered for interviews, but degree must be completed by hire date. Minimum of five (5) years of professional experience in communications and/or marketing. Experience in developing and evaluating the effectiveness of print and digital materials. Demonstrated success in the promotion/reporting of educational programs. Experience with crisis communications." We can make each sentence as
• . Preferred Qualifications (Qualifications section): "Public sector communications and marketing. Supervision and evaluation of personnel working in creative services, publicity and promotions, public affairs, and/or government relations. Valid driver’s license." Skills (Knowledge, Skills and Abilities): "Ability to promote creativity, vision, and successful communications efforts. Strong communication skills. Strong interpersonal skills and ability to work within a team environment. Knowledge of issues/best practices for science communications; knowledge of social media best practices, analytics and SEO strategies; ability to work with public and private organizations; mission of University of Illinois Extension, the land-grant system, and University of Illinois policies and procedures." We can split into list items. Benefits: From later: "The university offers a highly competitive benefits package designed to support your well-being, growth, and financial security." and "This includes Health, Dental, Vision, Life Insurance, a Retirement Plan, Paid time Off, and Tuition waivers for employees and dependents." We can combine into a paragraph or list. Pay: "The previously determined salary range for this position was $90,000 to $105,000. We strive to provide a competitive salary while taking into consideration internal equity, candidate experience and qualifications, as well as budget constraints. The final salary offer will be determined through a calculation involving these elements. It is not typical for an individual to be offered a salary at the top of the full range for this position." We can include that as paragraph(s). Schedule: From "Work Schedule, Travel, Or Other Job Expectations": "To perform the functions of this position, the employee will be required to perform work both within an office and outside in the communities that are served and must have the capability to travel from one location to the other in a timely fashion. Employee is responsible for securing personal transportation. Some work will be required during evenings and/or weekends." Also earlier: "Hybrid work may be available, but onsite work in Urbana-Champaign is required." That's under SPECIFIC JOB INFORMATION. Also "Personal transportation required; occasional state-wide travel will be required." Already in Other Responsibilities but also schedule. We'll combine schedule info: hybrid may be available but onsite required; work both office and community; travel required; personal transportation needed; some evenings/weekends. We can make a

  with that. Now we need to output HTML fragment only, no or . Use

  for each section heading. We must not repeat job title as heading. So headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Check if any section lacks real content: all have. Now ensure we don't include boilerplate like EEO, etc. We removed. Now construct HTML. We'll need to escape any HTML special characters? The text includes ampersand (&) in "College of ACES". That's fine as is. Also "Urbana-Champaign". Should be fine. We'll produce:

  About the role

  Who We Are As part of the Land Grant system, the University of Illinois was established not only to provide world class education and pioneer research and discovery, but to put learning and discovery into practice, to benefit the health and wellbeing of residents and communities in every part of Illinois. Extension is the university’s statewide network of educators, faculty experts, and staff dedicated to that mission. To learn more about University of Illinois Extension, visit https://extension.illinois.edu/global/who-we-are.

  OUR COMMITMENT TO EMPLOYEES We will invest in our employees, our most important resource, by providing professional development and training that enables you to learn and grow to your full potential. We will strive to provide a healthy work-life balance for all our employees, regardless of role. Together, we will maintain a culture that promotes inclusivity, teamwork, and