Director of Marketing and Communications

About the role

The Director of Marketing provides strategic leadership for campus marketing, communications, and brand initiatives that support enrollment growth, student engagement, and institutional visibility. This position develops and executes comprehensive marketing strategies that advance recruitment, retention, and community awareness of Ivy Tech Community College – Marion. The Director oversees marketing campaigns across digital, social media, web, and print platforms while ensuring consistent brand standards and alignment with institutional priorities. This role collaborates closely with campus leadership, academic schools, and the statewide marketing team to support program promotion, workforce initiatives, and strategic communications.

Responsibilities

• Strategic Marketing Leadership
  • Develop and implement data-driven comprehensive marketing strategies that support enrollment growth, retention, and campus visibility.
  • Lead campus marketing initiatives aligned with institutional priorities and statewide marketing strategies.
  • Collaborate with campus leadership to identify marketing priorities and strategic opportunities.
  • Ensure consistent messaging and brand representation across campus marketing and communication channels.
  • Support marketing initiatives that promote academic programs, workforce partnerships, and community engagement.
• Campaign Development & Execution
  • Plan and execute integrated marketing campaigns including digital advertising, social media, print materials, and promotional initiatives.
  • Oversee the development of marketing collateral such as brochures, flyers, event materials, and promotional campaigns.
  • Manage social media strategy and content creation to enhance campus engagement and brand awareness.
  • Support recruitment marketing initiatives that attract prospective students and promote Ivy Tech programs.
  • Coordinate marketing support for campus events, initiatives, and student engagement activities.
• Digital Strategy & Content Management
  • Oversee the campus website and ensure content accuracy, accessibility, and alignment with branding standards.
  • Lead digital marketing efforts including paid advertising, search optimization, and analytics tracking.
  • Direct content creation including photography, video storytelling, student features, digital signage, and program highlights.
  • Monitor digital engagement metrics and adjust strategies to improve campaign effectiveness.
• Leadership & Collaboration
  • Conduct data analysis of marketing campaigns to assess effectiveness and guide future recommendations with campus leadership.
  • Collaborate with academic departments and campus offices to support marketing and communication needs.
  • Partner with statewide marketing teams to ensure alignment with Ivy Tech brand standards and institutional campaigns.
  • Serve as the primary marketing liaison for campus departments seeking promotional support.
• Budget Management & Performance Analytics
  • Manage the campus marketing budget, ensuring responsible allocation of resources to maximize campaign effectiveness.
  • Track advertising performance and return on investment (ROI) for marketing initiatives.
  • Utilize marketing analytics and data insights to guide strategy and improve outcomes.
  • Monitor vendor relationships and external marketing partnerships.

The above list of duties is not to be construed as an exhaustive list. Other duties logically associated with the position may be assigned.

Requirements

• Bachelor’s degree in marketing, Communications, Business, Public Relations, or a related field.
• Two (2) years of professional experience in marketing, communications, or related field.
• Demonstrated experience developing and executing marketing campaigns.
• Strong written and verbal communication skills.
• Experience with digital marketing platforms and social media management.

Skills

• Strategic thinking and ability to align marketing initiatives with institutional goals.
• Strong project management and organizational skills.
• Ability to manage multiple projects and competing deadlines.
• Creativity in developing engaging marketing content and campaigns.
• Strong interpersonal skills and ability to collaborate across departments.
• Commitment to maintaining brand integrity and consistent messaging.

Preferred Qualifications

• Experience in higher education marketing or public sector communications.
• Experience with marketing analytics tools such as Google Analytics, CRM platforms, and content management systems.
• Experience managing advertising budgets and campaign performance.

Pay

Salary Range: $52,000-$58,000

Benefits

• Health & Wellness
  • Multiple medical plan options paired with a Health Savings Account with a generous employer contribution.
  • Dental plan with no-cost preventive services and coverage for orthodontia.
  • Vision plan with low-cost exams and allowances for glasses or contact lenses.
  • Employee Assistance Program offering no-cost confidential counseling sessions, legal consultations, financial planning consultations, and other resources.
  • Wellness program with opportunities to earn $250 in Wellness Rewards.
  • Flexible Spending Accounts for healthcare (limited purpose) and dependent care.
• Retirement & Financial Security
  • 10% employer retirement contribution, fully vested after two years.
  • Basic life insurance equal to annual salary paid by the College, with optional supplemental coverage.
  • Short-term and long-term disability benefits.
• Educational Benefits
  • Fee remission for employees, spouses, and dependent children.
  • Tuition assistance for undergraduate, graduate, and doctoral programs.
  • Paid professional development opportunities.
• Work-Life Balance
  • Generous paid time off, including vacation, sick leave, holidays, and winter recess.
  • Flexible work arrangements where available.
  • Paid childbirth recovery leave (8 weeks).
  • Paid parental leave (4 weeks).
• Additional Perks
  • Eligibility for Public Service Loan Forgiveness.
  • Additional discounts on gym memberships, transportation, and various retail services.

Employees who re-hire with the College within 180 days of leaving a full-time position with the College may be eligible for additional benefits depending on their bridged seniority date.