Director of Marketing and Communications

About the Role

Reporting to the Chief Communications Officer, the Director of Marketing and Communications will expand patient access in marginalized communities, promote health outcomes, and advance Howard Brown Health’s (HBH) reputation. This role leads the development and execution of integrated marketing, branding, and communication strategies, leveraging industry knowledge and best practices to promote the mission, vision, and strategy of Howard Brown Health while supporting culture enhancement and change management efforts.

Responsibilities

• Designs and implements data-driven marketing campaigns to increase patient volume, improve retention, and promote service lines (e.g., primary care, dental, behavioral health) to target populations.
• Develops, strategizes, and maintains digital channels (Web, email, social media, Clinic Screens, intranet) ensuring information accuracy, discoverability through SEO and AI, and optimal local search visibility for Howard Brown Health.
• Ensures consistent brand identity, messaging, and compliance across all physical locations and digital properties while protecting the organization's credibility in a complex healthcare and political landscape.
• Develops grassroots outreach strategies, manages partnerships with local community organizations and vendors to create marketing and content strategies for the organization.
• Safeguards, preserves, and promotes Howard Brown Health’s reputation through issues management and crisis support in collaboration with the Chief Communications Officer.
• Drafts marketing and communications materials as needed, including promotional materials, social media graphics, videos, and other visual content.
• Tracks and measures reach and engagement using analytics tools, leveraging data to optimize strategy and platforms.
• Develops communication strategies to keep staff informed of organizational initiatives, policy changes, and internal events to build workplace culture and engagement.
• Oversees the marketing department’s budget, manages and mentors marketing staff, and coordinates with external vendors and creative partners.
• Supervises staff, interns, and volunteers.
• Performs related work and other duties as assigned.

Requirements

• Bachelor’s degree in Marketing, Communications, Public Health, or related discipline required.
• Minimum of five (5) years of progressive experience in marketing and communications, with at least two (2) years in a leadership capacity; healthcare or non-profit experience is strongly preferred.

Skills

• Functional and proficient knowledge of Content Management Systems (WordPress), social media management tools, email marketing software, and graphic design tools.
• Ability to translate complex clinical or public health data into compelling, patient-friendly messaging.
• Demonstrated understanding and acceptance of equity, inclusion, and diversity concepts, broader than just race, ethnicity, and gender.
• Knowledge of health disparities, substance use, and domestic violence issues, especially within the LGBTQ community.
• Demonstrated self-awareness of culture, identity, biases, prejudices, power, privilege, and stereotypes.
• Ability to work affirmatively with gay, lesbian, bisexual, transgender, queer (LGBTQ), and HIV-positive patients.

Physical Demands

• Requires ability to speak audibly and listen actively.
• Requires ability to use computers, telephones, and other office equipment.
• Requires ability to sit for extended periods of time.
• Requires ability to lift up to 50 lbs regularly.
• May require periodic travel; up to 20% locally.

Benefits

• Employer-sponsored health, dental, and vision insurance with two PPO plans and an HMO plan:
  • BCBS HMO, PPO, and PPO Select Plans
  • BCBS Dental
  • BCBS Vision
• Paid Time Off:
  • 3 weeks paid vacation and 1 week of personal time
  • 12 accrued sick days per year
  • 10 paid holidays, including Juneteenth
  • PTO Exchange allows employees to turn unused PTO into liquid assets
• 401k program with up to 5% employer match after 90 days.
• Employer-paid basic life insurance valued at one times the annual salary.
• Voluntary Life and AD&D, and Short-term and Long-term disability.
• Pre-tax commuter and parking benefit account.
• Flexible Spending Accounts for healthcare and dependent care.
• Tuition Reimbursement and Student Loan Forgiveness Programs; NHSC & PSLF.
• Employee Assistance Program with 5 employer-paid counseling sessions.
• 50% off at Brown Elephant Resale Shops and discounts at local businesses.

Pay

Salary Range: $159,200 - $170,000

Why Join Us?

• Be part of a mission-driven organization dedicated to health equity and social justice.
• Work in a supportive, inclusive, and culturally competent environment.
• Access to continuous learning opportunities and professional development.
• Comprehensive benefits package.
• Contribute to groundbreaking health initiatives and research.