Director of Marketing and Communications

Richmond Metropolitan Habitat for Humanity brings people together to build homes, communities and hope. The organization is seeking an experienced and creative Director of Marketing and Communications to lead strategies that tell its story, strengthen its reputation, engage the community, and advance access to affordable housing across Greater Richmond.

Responsibilities

• Report directly to the Chief Executive Officer (CEO) and lead organization‑wide marketing, communications, public relations, brand management, crisis communications, and advocacy efforts for Richmond Metropolitan Habitat for Humanity and its ReStores.
• Develop and execute an annual marketing and communications strategy aligned with strategic priorities.
• Strengthen and protect the brands across digital, print, media, and community channels.
• Leverage Habitat for Humanity International’s global brand, campaigns, and creative resources to raise Richmond Habitat’s visibility, credibility, and results in the Richmond market.
• Lead integrated campaigns supporting affordable housing programs, fundraising, volunteer engagement, community education, events, and ReStore operations.
• Oversee website and SharePoint intranet content, email marketing, social media, search and digital advertising, newsletters, annual reports, presentations, videos, and other communications.
• Build relationships with media partners and serve as an organizational spokesperson when authorized.
• Lead crisis communications planning and coordinate timely, accurate responses with the CEO and leadership team.
• Prepare executive messages, talking points, press releases, speeches, media responses, and other high‑visibility materials.
• Monitor affordable housing policy developments and develop nonpartisan advocacy and public‑education strategies.
• Build relationships with elected officials, public agencies, community partners, coalitions, and other Habitat affiliates.
• Manage department resources, vendors, contracts, and the approved marketing and communications budget.
• Supervise and develop the marketing manager and AmeriCorps VISTA team members while coordinating projects across departments.
• Use campaign, digital, media, and audience data to evaluate performance and improve results.

Qualifications

• Bachelor’s degree in communications, marketing, public relations, journalism, public affairs, business, or a related field, or an equivalent combination of education, training, and directly relevant experience.
• At least seven years of progressively responsible experience in marketing, communications, public relations, public affairs, advocacy, or a related field.
• Experience developing communications strategy and producing high‑quality work across multiple channels.
• Excellent writing, editing, presentation, media‑relations, project‑management, and interpersonal skills.
• Experience supervising employees or leading the work of staff, vendors, consultants, or cross‑functional teams.
• Strong judgment when managing confidential, sensitive, time‑critical, or reputational matters.
• Ability to manage competing priorities, meet deadlines, and use performance data to guide decisions.
• Proficiency with Microsoft 365, including SharePoint, and design tools such as Adobe Creative Suite and/or Canva, along with relevant email, web, social media, and analytics tools.
• A genuine commitment to Habitat for Humanity’s mission and to working effectively with people from varied backgrounds and experiences.
• Understanding of how to use a well‑known national or international brand to build local awareness, trust, and support.
• Preferred experience: nonprofit leadership, affordable housing, community development, retail marketing, fundraising, government affairs, crisis communications, or public policy advocacy.

Compensation

The anticipated hiring range is $98,000–$103,000 annually. Placement within the range will be based directly on relevant experience, demonstrated qualifications, and internal equity.