Director of Market Expansion

The Role

Your core objective is to move five strategic mandates from diagnosis to tangible outcomes within 12 months. You aren't just delivering recommendations; you are building the structures that will define our success in the region.

Responsibilities

• State Licensing: Initiate and advance licensing in at least 3 additional US states to drive measurable TAM expansion.
• Customer Satisfaction (NPS): Complete a full diagnostic within 90 days and launch an improvement plan that delivers measurable positive movement.
• Retention: Conduct root cause analysis on cancellation rates and implement at least two key retention levers.
• Account Management Model: Assess the existing US model and deliver an optimization plan with evidenced implementation progress.
• B2B / ITA: Deliver a go/no-go recommendation for our B2B entry and, if approved, build the first-entry framework.
• Market Intelligence: Establish a structured cadence for competitive and customer insights, reporting directly to the Country Lead and HQ.

Success Factors

• Experience: 8+ years in commercial, strategy, or biz dev, including 2-3 years in a startup/scale-up context.
• Execution Focus: A proven track record of building and scaling new geographies or business lines in a D2C context.
• Ambiguity Management: The ability to operate in low-structure environments and produce tangible outcomes (not just slide decks).
• Global Mindset: Experience working across time zones with non-US HQs (preferred experience with European companies).
• Technical & Professional Skills: Structured Problem-Solving, Autonomous Execution, Commercial Instinct, Exceptional Communication, Project Management.

Why Join Us?

• Direct Impact: Broad mandate with genuine influence over Tourlane’s most critical strategic expansion.
• Visibility: Direct collaboration with the Country Lead and full visibility into HQ strategic decisions.
• Career Growth: High performers have a clear path to evolve into a broader Country Lead mandate for Canada.

Benefits

• Hybrid model
• 401k match
• 20 days PTO
• Comprehensive Health Insurance
• Free on-site parking
• Annual trip to the Tourlane HQ in Berlin

About Tourlane

Tourlane provides the best experience in travel through fully personalized, multi-stop trips. We serve over 100,000+ travelers across 50 destinations and have a dominant presence in the DACH and French markets. We are now focused on expanding into North America, particularly Canada.