Director of Lifecycle Marketing

About the Role

Sans is on a mission to build the next great consumer hardware brand, with a focus on products that promote healthier living at home. Starting with a leading air purifier and expanding to a top-tier water purifier, our product roadmap is just beginning. We’re a small, ambitious team that believes in creating a meaningful consumer brand. We move fast, learn quickly, and consistently outperform larger competitors.

Lifecycle Marketing is a core growth and profitability engine at Sans, responsible for converting, engaging, and retaining customers to drive long-term value. The Director of Lifecycle Marketing will own this as a business within the business, with accountability for retention, LTV, and lifecycle-driven revenue across email, SMS, subscriptions, and direct mail. This role will also manage new customer conversion through lead/drip series and re-engagement strategies, defining the lifecycle strategy, building scalable systems, and leading a team to drive both short-term revenue and long-term contribution margin.

Responsibilities

• Own Lifecycle as a Revenue Driver: Accountable for repeat purchase rate, LTV, contribution margin, revenue per subscriber, and retention performance. Partner with growth and ecommerce across lifecycle touchpoints, including lead conversion for new customers.
• Define and Lead Lifecycle Strategy: Develop a cohesive strategy across onboarding, retention, and reactivation, aligned with company revenue and profitability goals.
• Own Customer Journey and Retention Systems: Optimize the end-to-end customer journey from first purchase to repeat customer to subscriber, improving metrics like time to second purchase and long-term retention.
• Own Subscription Growth and Economics: Drive subscription attach rate, retention, and LTV through on-site conversion, post-purchase upsell, and engagement.
• Own Lifecycle Revenue Levers: Partner with Growth and eCommerce to optimize pricing communication, discounts, bundles, upsell/cross-sell, and incentives.
• Own Flows, Campaigns, and Lifecycle Programs: Oversee lifecycle flows (welcome, abandonment, post-purchase, replenishment, winback) and manage the lifecycle campaign calendar.
• Drive Experimentation and Optimization: Build a testing roadmap to improve conversion, AOV, revenue per send, and long-term customer value.
• Own Lifecycle Channels and Platforms: Manage platforms like Klaviyo, Attentive, and PostPilot, ensuring best practices in segmentation, deliverability, automation, and compliance.
• Lead Team and Cross-Functional Execution: Build and manage a high-performing lifecycle team, partnering with Growth, eCommerce, Product, CX, and Creative.

Requirements

• Bachelor’s Degree and 7-10+ years of experience in lifecycle, CRM, or retention marketing.
• Proven track record of owning lifecycle revenue, LTV, or retention metrics.
• DTC experience, ideally at $50M+ revenue brands.
• Strong experience with subscription-based or repeat purchase businesses.
• Experience building lifecycle strategy from the ground up.
• Proficiency with tools like Klaviyo, Attentive, and similar platforms.
• Experience with direct mail as a performance channel is a plus.
• Strong leadership, communication, and analytical skills.
• Systems thinker with the ability to connect lifecycle to broader business drivers.
• Detail-oriented, scrappy, and focused on measurable impact.
• Authorization to work in the United States on a full-time basis.

Qualifications

• Highly analytical with a deep understanding of customer behavior, retention, and LTV dynamics.
• Ability to operate at both strategic and executional levels.
• Strong ownership mindset, treating lifecycle as a business within the business.

Benefits

• Fully paid medical, dental, and vision coverage option.
• 401k contribution opportunity.
• Unlimited PTO plus 11+ paid holidays.
• Monthly wellness stipend.
• Free Sans products.

Pay

$150,000–$175,000 annually, plus discretionary bonus and equity.

Schedule

Full-time, with Tue. - Thu. in office (Culver City, Los Angeles) and Mon. & Fri. remote.