Director of International

Responsibilities

• Develop and execute an annual business plan for each of the club’s international markets with a focus on driving fan engagement and audience growth through a variety of initiatives, including:
  • Digital/social content development and distribution
  • Events and in-market activations
  • Earned media
  • Civic and community partnerships
  • Influencer marketing
  • Licensed merchandise (in partnership with Fanatics)
  • Player and Alumni engagement
  • Flag Football Camps and Programming
• Oversee agency, ambassador and consultant partnerships in the team’s international markets to support the annual marketing and activation plan and advise the team on their international strategy.
• Collaborate with the NFL’s Global Markets staff and agency partners to cultivate media relationships and develop a year-round media strategy that drives coverage and storytelling opportunities.
• Identify opportunities to expand game access in the club’s international markets, including pre-season game broadcasts and regular season streaming with the NFL’s broadcast partners.
• Develop and manage the annual international marketing calendar, leveraging league inventory and Colts owned-and-operated channels to maximize reach and drive engagement.
• Oversee an internal working committee around tentpole international campaigns and games, to ensure cross-departmental support of international efforts.
• Work across all key business verticals to integrate them into the international strategy and foster a collaborative effort toward business growth in these markets (e.g. content and production, corporate partnership, analytics and digital innovation, etc.).
• Cultivate relationships with key stakeholders locally and in the club’s international markets to drive our business priorities.
• Support the team’s corporate partnership staff in identifying opportunities for revenue growth as part of the team’s multi-year strategy.
• Collaborate closely with the NFL’s International staff on all elements of our Global Markets Program and serve as the primary point of contact for all club international marketing efforts.
• Develop and manage the club’s annual international marketing budget as well as activation budgets for any Colts international games.
• Build the club’s long-term strategy for continued international growth.

Qualifications

• Minimum 10-15 years of experience in a related field.
• Previous experience with international relations/marketing/business preferred.
• Sports experience required.
• Previous multi-functional agency experience preferred.
• Demonstrated ability to understand local market dynamics, cultural nuances, and fan behaviors across international markets.
• Commitment to a collaborative and team-focused approach.
• Strong verbal and written communication skills.
• Detail oriented with strong project management skills.
• Ability to travel internationally (minimum of 4-6 times per year).
• Ability to multi-task and think quickly on one's feet using independent judgment.
• Ability to innovate and think creatively.
• Ability to work evening and weekend hours periodically as needed based on the team’s events, including all home games.