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Director of Influencer Marketing (Remote in Austin Texas)

PetLabCo. · Austin, TX · 1 mo ago
RemoteRemoteMarketingFull-time

About the role

PetLab Co. is seeking a Director of Influencer Marketing to lead the company's influencer marketing strategy and program. This role will design and scale a high-performance influencer engine that drives both organic brand growth and direct response performance marketing.

Responsibilities

  • Designing and scaling PetLab Co.'s global influencer marketing strategy

  • Building a high-volume influencer engine capable of working with 100-500+ creators per month

  • Identifying and recruiting creators across macro, mid-tier and micro influencer segments

  • Developing creator avatars and sourcing strategies aligned with our customer base

  • Leading the end-to-end influencer workflow, including sourcing, outreach, negotiation, briefing, and campaign execution

  • Developing high-performing creative briefs that generate content optimized for both organic engagement and paid ad performance

  • Collaborating closely with the paid media team to integrate influencer content into Meta, TikTok, and YouTube partnership ad strategies

  • Overseeing creator whitelisting / partnership ads, and dark-post ad usage

  • Ensuring influencer content meets brand, compliance, and quality standards

  • Establishing scalable systems, processes, and reporting frameworks

  • Leveraging AI tools and automation to improve influencer sourcing, outreach, briefing, and campaign management

  • Hiring and developing an in-house influencer team capable of scaling the program globally

  • Continuously testing new influencer formats, content styles, and campaign structures to improve performance

Requirements

  • 3-6+ years experience managing or scaling influencer marketing programs

  • Proven experience growing influencer channels within DTC, ecommerce, or CPG brands

  • Strong experience with performance-driven influencer campaigns

  • Strong understanding of Meta Partnership Ads, TikTok Spark Ads, and creator whitelisting and how influencer programs enable them

  • Strong creative instincts and ability to identify high-performing social content

  • Strong negotiation and relationship-management skills

  • Comfortable working with analytics, reporting systems, and campaign tracking

  • Experience implementing scalable systems and operational workflows

  • Familiarity with AI tools and automation to streamline influencer processes

  • Highly organised and capable of managing multiple campaigns simultaneously

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