Director, Influencer Marketing

About the role

The Director of Influencer Marketing will lead and evolve Simon's creator ecosystem, driving measurable business impact through strategic partnerships and culturally relevant content.

Responsibilities

• Own and define Simon’s creator marketing vision, evolving from campaign-based influencer activations to an always-on, full-funnel creator ecosystem spanning awareness, consideration and conversion
• Lead and manage agency and partner relationships, setting strategic direction, KPIs and accountability frameworks to ensure best-in-class execution and innovation
• Build and scale ambassador program, prioritizing long-term partnerships over one-off activations
• Develop and expand performance-driven creator strategies, including affiliate marketing, creator commerce, trackable links, promo codes and in-center conversion tactics
• Position Simon as a leader in social-first, culturally relevant storytelling, identifying trends, formats, and platform behaviors that can translate into viral, shareable content
• Partner cross-functionally with various teams to integrate creator marketing into enterprise campaigns and local center strategies
• Create scalable frameworks for localized creator activation, empowering field teams to tap into regional creators while maintaining brand consistency
• Oversee the content supply chain, ensuring influencer-generated content is optimized, repurposed, and distributed across owned, paid and partner channels
• Build and maintain a high-value network of creators across tiers (nano to celebrity), with a focus on diversity, authenticity, and cultural relevance
• Leverage data, social listening, and platform insights to inform strategy, optimize performance, and identify opportunities
• Define measurement frameworks that connect creator activity to business outcomes
• Manage budgets, forecasting, and investment allocation across campaigns, partners, and platforms
• Serve as a thought leader internally, educating teams on emerging trends including UGC at scale, creator whitelisting, dark posting, AI-enabled creator matching and social commerce

Requirements

• 8+ years of experience in influencer, creator or digital marketing
• Proven track record of building and scaling creator marketing programs that drive both brand and performance outcomes
• Deep expertise in the modern creator landscape, including platform dynamics (TikTok, Instagram, YouTube), algorithmic behavior and emerging trends
• Experience leading agencies and cross-functional teams
• Strong understanding of creator monetization models, including affiliate, revenue share, paid partnerships and content licensing
• Data-driven mindset with experience in measurement tools and platforms (e.g., CreatorIQ, Tagger, Captiv8, Aspire, etc.)
• Experience integrating influencer marketing into broader omnichannel and retail strategies
• Exceptional communication and storytelling skills, with the ability to translate insights into compelling strategies
• Highly collaborative, entrepreneurial and culturally curious mindset
• Prior experience in retail, fashion, lifestyle, or consumer brands strongly preferred

Qualifications

• Deep understanding of the modern creator economy, social-first storytelling, and performance-driven partnerships

Skills

• Strategic thinker with a passion for cultural relevance and community engagement
• Ability to build and maintain strong relationships with influencers and partners
• Expertise in influencer marketing platforms and tools
• Strong analytical and problem-solving skills
• Excellent project management and organizational skills

Benefits

Simon offers a comprehensive benefits package, including medical, dental, and vision coverage, 401(k), life and AD&D insurance, disability insurance, flexible spending accounts, and paid time off.