Director of GTM Systems

Overview

PandaDoc is seeking a Director of GTM Systems to lead the technology foundation powering the company's go-to-market engine. This role involves driving strategy, implementation, and optimization of systems that support Marketing, Sales, and Customer Experience teams.

Responsibilities

• Lead a team of GTM systems engineers and admins to design, build, and maintain tools and integrations that power Marketing, Sales, and CX
• Own the GTM technology strategy and roadmap, evaluating, selecting, and retiring tools in partnership with business stakeholders
• Partner with GTM leadership to translate operational needs into scalable system requirements and implementation plans
• Drive large-scale systems initiatives including CRM architecture, workflow automation, and AI/ML tooling
• Oversee integrations across the GTM stack to ensure clean data flows, system reliability, and a unified view of the customer
• Manage change management and enablement for systems rollouts, ensuring adoption across teams and measurable business impact
• Establish and maintain data governance standards that support reliable reporting, forecasting, and analytics
• Serve as the authoritative technical voice on GTM systems for senior leadership, translating complexity into clear business tradeoffs

Qualifications

• 7+ years of relevant experience in GTM systems, sales/marketing technology, or revenue engineering in high-velocity SaaS
• Deep expertise across the GTM tech stack with CRM, marketing automation, customer success platforms, CPQ, data enrichment, and AI tools
• Strong balance of technical depth and business acumen
• Demonstrated people leadership in building, coaching, and developing high-performing technical teams
• Systems thinker who thrives in ambiguity and can prioritize ruthlessly across a complex stakeholder landscape
• Strong communicator with a track record of aligning engineering and business teams around shared outcomes

Benefits

• An honest, open culture that emphasizes feedback and promotes professional and personal development
• Opportunity to work with a global team, distributed worldwide
• 6 self-care days per year
• Opportunity to participate in SPIF (sales contests) monthly!
• Incredible promotion opportunities
• And much more!