Director Of Growth
txt.com · Irvine, CA · Yesterday
MarketingFull-time
Responsibilities
- Coordinate, manage, and maintain the entire creator pipeline—from first contact to achieving their first $1,000 in revenue.
- Systematically develop processes that empower creators to succeed and maximize their revenue potential.
- Partner closely with the product team to integrate customer feedback and challenges into product development.
- Define and achieve ambitious growth KPIs in close collaboration with management, continuously optimizing strategies for success.
- Maintain strong, enduring relationships with top creators, acting as their primary advocate within TXT.com.
- Develop and execute a multi-channel marketing strategy, incorporating organic content, paid campaigns, partnerships, and events to maximize reach and engagement.
Qualifications
- 3+ years of experience managing or leading a sales team in a "player-coach" role.
- Demonstrated experience in engaging and supporting creators or influencers, with an understanding of their unique needs and goals.
- Strong ability to lead cross-functional teams, driving alignment and outcomes across departments.
- Data-Driven: Analytical mindset with a focus on growth KPIs and a proven ability to adapt strategies based on data.
- Startup Experience: Comfortable working in a fast-paced, dynamic environment with an entrepreneurial spirit.
- Bonus: Familiarity with WhatsApp/iMessage/SMS marketing or creator economy is a strong plus.