Director of Growth

Pipeline Strategy & Execution

Own Middesk’s pipeline generation strategy across inbound, outbound, campaigns, events, paid, SEO/AEO, lifecycle, and account-based marketing.
Build a clear operating model for how marketing creates, measures, and scales pipeline.
Identify where we should double down, where we should stop investing, and where we should experiment.
Partner closely with Sales and SDR leadership to align marketing programs to revenue goals.

The Growth Engine

Create the systems needed to run marketing like an engine, not a collection of one-off activities.
Establish visibility into campaign performance, channel ROI, funnel conversion, and pipeline impact.
Establish repeatable testing, learning, and iteration loops.
Ensure the team can make decisions quickly based on reliable data, not manual reporting or anecdotal readouts.

Fuel, Distribution & Campaign Orchestration

Turn content, data, insights, events, product launches, and customer stories into focused GTM campaigns.
Orchestrate cross-functional campaigns across creative, content, growth, sales, SDR, and product marketing.
Help Middesk move away from “random acts of marketing” toward integrated, strategic programs.
Build campaigns that are both highly relevant to our market and creative enough to break through.

Team Leadership

Lead a small but growing growth/demand generation team.
Stay close to the work while creating leverage through clear priorities, systems, and operating rhythms.
Coach ICs while maintaining high standards for execution, experimentation, and business impact.
Help define the future growth org structure as Middesk scales.