Director of Growth

About the Role

The Director of Growth will own growth strategy and campaign performance across our client portfolio. You will work directly with founders and executive teams to understand their business goals, market, ICP, positioning, offer, and sales motion. From there, you will build account-level growth strategies, establish realistic KPIs and benchmarks, and determine how content, LinkedIn paid media, and outbound can work together to support measurable outcomes. This is a hands-on leadership role. You will initially help build and manage campaigns while also creating the systems, reporting standards, playbooks, and team structure required to scale the function. Client Services will own the overall client relationship. The Director of Growth will own growth strategy and performance.

Responsibilities

• Build client growth strategies based on industry, ICP, business model, offer, sales cycle, and revenue goals
• Translate business goals into channel plans, campaign KPIs, benchmarks, and testing roadmaps
• Own strategy and outcomes across LinkedIn paid media and LinkedIn outbound
• Partner with content and creative teams to turn founder-led content into effective growth campaigns
• Evaluate performance across the full funnel, from audience response through qualified meetings and pipeline
• Diagnose whether underperformance is driven by targeting, messaging, creative, offer, budget, conversion, or sales follow-up
• Lead growth onboarding, strategy sessions, monthly reporting, and the growth portion of client QBRs
• Build practical attribution and reporting frameworks for B2B sales cycles
• Create repeatable workflows, dashboards, benchmarks, and campaign playbooks
• Help hire and lead future growth, analytics, and outbound specialists
• Partner with Client Services and Operations to support retention, expansion, scalability, and healthy margins

Requirements

• 5+ years of experience in B2B growth, demand generation, performance marketing, or a related field (VC-backed tech experience preferred)
• Demonstrated ownership of campaign strategy and performance outcomes
• Experience building growth strategies across multiple clients, products, or markets
• Strong understanding of B2B funnel economics, pipeline measurement, attribution, and conversion
• Experience setting goals and benchmarks when historical data is limited
• Hands-on experience with LinkedIn Campaign Manager
• Experience building or managing outbound programs
• Strong analytical judgment and the ability to move beyond surface-level platform metrics
• Experience presenting strategy and results to founders, executives, or senior clients
• Ability to move comfortably between high-level strategy and hands-on execution
• Strong written and verbal communication skills
• Agency experience is preferred

Skills

Experience with the following is highly valuable:

• LinkedIn Campaign Manager
• HeyReach or similar outbound platforms
• Clay or similarly complex prospecting and enrichment workflows
• Zapier, n8n, and related automation tools
• ChatGPT, Claude (chat, Cowork, Code)
• CRM, attribution, and reporting tools
• APIs and low-code systems

What Success Looks Like

In your first six months, you will:

• Stand up Compound’s LinkedIn paid arm
• Stand up Compound’s warm outbound (LinkedIn) arm
• Build repeatable motion for client reporting & QBRs
• Identify subsequent hires for the Growth org to scale the above across client roster

Over time, you will build and lead a dedicated Growth practice within Compound, with the opportunity to grow into a VP of Growth or Chief Growth Officer role.

Pay

$110-140K base salary plus a meaningful performance-based bonus tied to clearly defined benchmarks across client outcomes, practice performance, and the successful development of the Growth function.

Core Values

• Quality: At Compound, we obsess over quality. Quality work solves all of our business problems. When we do great work for clients…they stay longer and they send us referrals. It’s also fun to do great work. Creatives on our team don’t view their work as a chore. They love the craft. They have an innate desire to get better at it.
• Speed: At Compound, we operate with speed. Working at an early-stage company—especially an agency—is not a "chill" work environment. There are a lot of moving pieces. Clients expect work done well and on time. The right people for our team are excited by this.
• Ownership: At Compound, we take ownership. When you take ownership, you make everyone’s job easier. When your teammates take ownership, they make your life easier. If everyone takes ownership over their respective tasks—everything runs more smoothly. A sign you’d be a great fit for Compound if working with people who don’t exemplify these values drives you insane. You don’t understand how someone couldn’t be obsessed with quality. Slow turnaround times make you question everything. Passing the blame makes you want to pull your hair out.