Director of Fitness Services

About the Role

The Director of Fitness Services provides strategic leadership and oversight for all aspects of fitness services support, including Personal Training, Team Training, and Supplements. This role is accountable for vision, growth, and execution, with a strong emphasis on program innovation, compliance, coach development, and business performance. The Director reports to the COO to ensure exceptional member experiences, revenue growth, and alignment with TruFit’s brand standards.

In addition to setting direction, this role directly oversees the design, education, and development of Team and Personal Training content, including Combo 6 and TruPower, to ensure consistent delivery across all clubs.

Responsibilities

• Strategic Leadership & Business Growth
  • Establish a strategic vision for Fitness Services, aligning with TruFit goals and industry trends.
  • Partner with the COO and Fitness leadership to drive participation, revenue growth, and brand positioning.
  • Monitor business performance and implement strategies to improve attendance, cost per head, and class formats (C6, Studio, Camp, and Supplements).
• Program & Content Development
  • Lead the design, implementation, and continuous improvement of Team Training programs, with a focus on Combo 6 and TruPower.
  • Oversee content creation for launches, seasonal/holiday programming, and special events.
  • Ensure all programming aligns with industry standards, safety guidelines, and compliance requirements.
  • Utilize TruFit’s App and digital platforms to develop scalable training resources and video content.
• Coach Development & Quality Assurance
  • Provide leadership and guidance to ensure best-in-class Small Group Personal Training (SGPT) and Personal Training (PT) practices across the organization.
  • Mentor and support District Team Training Coordinators through training, education, and feedback to ensure consistent quality.
  • Establish evaluation standards and feedback mechanisms for coach performance.
• Compliance & Standards
  • Ensure all programs meet regulatory, safety, and internal compliance requirements.
  • Implement program evaluation methods to measure effectiveness, member satisfaction, and financial impact.
  • Partner with HR and Operations to align standards, certifications, and compliance protocols.
• Sales & Strategic Support
  • Collaborate with Regional Directors of Fitness (RDFs) to reinforce the success of new and existing programs.
  • Design and deliver sales training to drive enrollment and member engagement.
  • Conduct competitive analyses and identify new opportunities to differentiate TruFit’s Team Training.
  • Drive performance to achieve and exceed supplement revenue and Test Drive a Training booking goals.

Requirements

• 5+ years of progressive leadership experience in fitness programming, personal training, or group training (3 years minimum in program design).
• Proven success in developing and scaling fitness programs across multiple locations.
• Expertise in SGPT and PT programming, with the ability to coach and mentor at all levels.
• Strong business acumen with experience in driving revenue growth and program adoption.
• Excellent communication, facilitation, and presentation skills.
• Demonstrated ability to balance creative content development with compliance and operational requirements.
• Current fitness certifications (NASM, ACE, ACSM, NSCA, or equivalent).
• Ability to travel up to 30% for compliance, launches, and events.

Core Values

• Integrity
• Service
• Courage
• Responsibility
• Passion