Director of Field Operations

About the role

The Director of Field Operations is a senior field leadership role responsible for the performance, consistency, and growth of Hydration Room's clinic network. Reporting directly to the VP of Operations and New Stores, this role serves as the operational backbone of the brand, overseeing District Managers and clinic leadership across all clinics.

This is a high-ownership role for someone who thrives in a fast-moving, multi-location environment and understands that patient experience and revenue performance are two sides of the same coin. Operational performance and revenue are viewed as outcomes of effective leadership.

People Leadership, Training & Development

• Lead, develop, and retain a team of District Managers across all clinic districts, coaching them to become strong independent leaders who drive results through their own teams.
• Set clear expectations for District Manager performance, provide consistent feedback, and hold leaders accountable with empathy and directness.
• Oversee District Managers in their non-clinical leadership of Registered Nurses, including scheduling, timekeeping, professionalism, and day-to-day clinic conduct, in close partnership with the Regional Nurse Manager team who retain ownership of all medical training, clinical performance, and medical discipline.
• Champion clear role boundaries between operational and clinical leadership, ensuring District Managers and Regional Nurse Managers present a united front in clinics while operating within their respective lanes.
• Identify talent gaps early with District Managers and proactively develop bench strength for future growth, promotions, and new clinic openings.
• Build a culture of recognition, accountability, continuous feedback, and development across the field organization.
• Support District Managers in developing their own teams of Wellness Coordinators and Nurses.

Clinic Performance, Experience & Revenue

• Own KPI performance across all clinic locations, including overall revenue, average transaction value, membership conversion, new patient acquisition, retention and reputation score.
• Ensure consistent execution of patient experience standards, SOPs, and service protocols across the network.
• Drive revenue growth primarily through:
• Exceptional service execution and team capability
• Strong membership education and conversion
• New patient acquisition and long-term retention
• Highly rated patient reviews and brand reputation
• Partner with District Managers on weekly performance reviews, identifying trends and driving accountability to plan.
• Conduct regular clinic visits and audits focused on service quality, team readiness, and leadership effectiveness.
• Support clinics in reaching optimal operating state by improving workflow, staffing effectiveness, and team confidence.
• Own clinic performance dashboards and use data as a coaching tool, not just a scorecard.

Cross-Functional Partnership

• Partner closely with Nursing leadership to maintain clear boundaries between clinical and operational leadership while presenting a united leadership presence.
• Collaborate with Marketing on clinic-level initiatives, service launches, and in-clinic promotions that support patient growth and membership conversion.
• Work with People & Culture on onboarding, training, talent development, performance management, engagement, and organizational health.
• Coordinate with Facilities and Construction teams to ensure clinics remain safe, compliant, and well-maintained.
• Leverage clinic systems including Boulevard (BLVD), HubSpot, and reporting tools to surface actionable insights.
• Drive operational improvements to the overall organization including scheduling, inventory, and other foundational systems and processes.

New Clinic Openings & Growth Support

• Play a hands-on role in new clinic openings, ensuring teams are properly trained, leaders are prepared, and operational standards are established from day one.
• Support new market entry from operational buildout through ramp-to-revenue.
• Support ramping clinics with increased coaching, structure, and presence until teams operate independently at brand standards.
• Act as a stabilizing leader during periods of growth, change, or transition.

Compensation

• $150k base + bonus eligibility
• Monthly car allowance

Qualifications

• 7+ years of multi-location operations leadership, ideally in wellness, aesthetics, healthcare, fitness, or a comparable consumer brand.
• Proven track record of driving revenue growth and membership or subscription performance across a clinic or location portfolio.
• Strong people leader with experience managing managers; you develop leaders, not just manage metrics.
• Data-fluent operator who can read performance reports, spot trends, and translate insights into field-level action.
• Comfortable in a start-up environment with high ownership, fast decisions, and evolving priorities.
• Deep belief in wellness as a lifestyle; you understand the patient mindset and bring that empathy into how you lead.
• Experience with Boulevard, HubSpot, or similar POS/clinic management and CRM platforms is a plus.
• California market experience strongly preferred; willingness to travel across all zones required.
• Bachelor's degree preferred.

Work Environment

• Field-based role with frequent travel between clinics (approximately 30–40% travel).
• Can be based in Los Angeles County, Orange County, or San Diego County.
• Occasional in-office attendance at the Irvine, CA headquarters as needed.
• May include weekend or evening availability as needed during openings or operational transitions.

Physical Requirements

• Prolonged periods sitting at a desk and working on a computer.
• Must be able to stand and walk to traverse the entire facility.
• Must be able to lift up to 15 pounds at times.
• Must be able to operate a motor vehicle to drive between assigned district clinics.