Director of Enterprise B2B Marketing

Growth Marketing & Pipeline Generation

• Own performance marketing strategy across paid, digital, lifecycle, and outbound channels with a focus on pipeline creation, CAC efficiency, conversion, and ROI.
• Develop and execute integrated go-to-market campaigns that align brand, content, events, partnerships, and lifecycle marketing to support revenue growth.
• Partner closely with Sales to improve lead quality, conversion, and funnel efficiency.
• Establish and optimize marketing KPIs tied directly to pipeline and revenue performance.
• Drive experimentation and continuous optimization across acquisition and nurture programs.

Marketing Operations & Analytics

• Oversee marketing automation, reporting, attribution, and campaign analytics.
• Own and optimize campaign performance across the funnel, driving accountability for attribution, CAC efficiency, conversion rates, budget allocation, and marketing ROI.
• Partner with RevOps and Sales leadership for funnel reporting and operational alignment.
• Ensure strong marketing processes, prioritization, and execution discipline.

Team Leadership & Execution

• Lead and develop the marketing team across demand gen, content, lifecycle, product marketing, and brand.
• Elevate team accountability, prioritization, operational rigor, and speed of execution across the marketing organization.
• Lead, coach, and challenge the team to operate at a high standard while building a collaborative, performance-driven environment.
• Stay close to execution and step in hands-on when needed.

Performance Marketing, Messaging & Go-to-Market

• Refine LearnLux’s positioning, messaging, and value proposition across target audiences.
• Support product launches, sales enablement, thought leadership, and customer marketing initiatives.
• Partner cross-functionally to ensure messaging aligns with market needs and customer outcomes.

The Ideal Candidate

• 8–12+ years of experience in B2B SaaS marketing, preferably within benefits, HR tech, fintech, or related industries.
• Proven experience leading performance marketing, demand generation, and growth marketing programs tied directly to pipeline and revenue outcomes.
• Strong analytical mindset with experience owning marketing KPIs, attribution, and funnel performance.
• Experience managing marketing automation and performance marketing programs.
• Strong understanding of paid acquisition, funnel optimization, attribution modeling, and marketing performance analytics.
• Proven people leadership experience with the ability to build structure, accountability, and team effectiveness.
• Strong cross-functional partnership skills, especially with Sales and RevOps.
• Comfortable operating in fast-paced, evolving startup environments.
• Ability to balance strategic thinking with hands-on execution.

Additional Desirable Qualifications

• Experience marketing to enterprise HR, Benefits, or People leaders.
• Experience working in a high-growth startup environment.
• Experience improving marketing operational rigor and funnel visibility.
• Familiarity with consultant-driven or channel-influenced GTM motions.

About LearnLux

LearnLux is the leading provider of workplace financial wellbeing, blending fiduciary digital planning with access to one-on-one guidance from Certified Financial Planner™️ professionals. Our award-winning program helps employees navigate critical financial decisions from budgeting and benefits elections to equity compensation, home buying, and retirement so they can feel confident about their money and focused at work. Advanced reporting helps our partners understand impact, driving outcomes like reduced financial stress, increased productivity, and improved retention.

Benefits

• Remote-first company structure
• Medical, dental, and vision
• 401(k)
• Mental wellbeing (Talkspace)
• Financial wellbeing (LearnLux)
• Paid vacation and sick leave
• Paid sabbatical after 5 years of service
• A supportive, inclusive team culture
• Opportunities for continuous learning and growth at a fast-growing startup at the cutting edge intersection of financial wellness and technology

Closing

LearnLux strives to be an inclusive workplace and values learning from and engaging across different perspectives. Women, people of color, LGBTQIA+ individuals, and members of other minority or marginalized groups are strongly encouraged to apply.

LearnLux is proud to be an equal opportunity employer and does not discriminate against candidates on the basis of race, ethnicity, color, national origin, age, religion, sex, gender, sexual orientation, gender identity, marital status, disability, or veteran status.

We are committed to fostering an environment that embraces diversity and inclusion and are seeking candidates from a variety of backgrounds, experiences, abilities, and perspectives to join our team. If you are interested in this opportunity but not sure if you fit this role, please apply and include a note to let us know of your interest. We’re excited to speak with you about joining our team!