Director of Engagement

Role Essentials

Strategic Leadership: Own the strategic development of omnichannel engagement strategies that move HCP and patient audiences through their adoption journeys.

Audience Insight Translation: Synthesize customer insights, behaviors, market understanding, and trends into actionable engagement opportunities that strengthen brand experience.

Team Leadership: Inspire, motivate, and develop engagement strategy team members while demonstrating deep fluency in engagement tools, platforms, and best practices.

What You'll Do

• Create, Evaluate, and Optimize Omnichannel Plans: Lead the development and ongoing optimization of customer journeys and tactics to improve the overall engagement experience.
• Strategic Stewardship: Develop omnichannel strategies aligned to client business goals and ensure each tactic contributes to a cohesive, connected, and personalized experience.
• Cross-Functional Collaboration: Bridge insights, creative, analytics, and media to build high-performing engagement ecosystems that bring campaigns to life.
• Client Leadership: Serve as a client thought leader, aligning integrated strategies to business objectives and confidently selling new strategic recommendations.
• Process Improvement: Act as an agency lead for process optimization and other strategic initiatives, as assigned.
• Team Management: Manage and support Engagement Supervisors and Engagement Strategists across day-to-day brand needs and strategic initiatives.
• Growth Identification: Partner with account teams to identify growth opportunities and prioritize project scope and business requirements.
• Business Development Support: Support new business opportunities and pitches, with strategic insights and guidance.
• Measurement Insights: Provide performance reporting and analytics recommendations, including Google Analytics, SEO/GEO, and UX/UI.
• Education & Enablement: Provide ongoing education to client and internal teams on omnichannel best practices, including channel expertise, trends, technologies, vendors, or partners.
• Team Management and Mentorship: Lead by example, demonstrate curiosity, proactive problem-solving, and a solutions-oriented mindset. Coach and develop talent; assign work to balance workloads and stretch team capabilities; mentor team members through feedback, training, and hands-on guidance.
• Performance Management: Participate in performance reviews and support individualized growth and development plans.
• Inclusive Culture: Foster a safe, inclusive environment that encourages innovation, diverse perspectives, and psychological safety.

Benefits and Perks

• Medical, Dental and Vision coverage
• 401k with Company match of 50% on the first 6%
• Adoption Assistance – Up to $2,500 of financial assistance
• Company Paid Life Insurance, Short-Term and Long-Term Disability
• Short-Term Disability providing 100% of salary coverage
• Paid Parental Leave for birth and non-birth parents (4 weeks)
• Summer Fridays
• Flexible Time Off (FTO)
• 11 Holidays and End of Year Office Closure
• Company provided Learning and Development opportunities
• Free lunch Wednesdays
• Wellness Program
• Compensation Range: $145,000 - $165,000