Director of E-Commerce

About the role

This role will lead operational priorities where safety, quality, compliance, and execution discipline are central to success. You will collaborate with field leadership, support functions, and cross-functional stakeholders to improve accountability, service delivery, and operational consistency. The position offers the opportunity to influence operational scale, customer outcomes, and organizational performance within a consumer-facing environment.

Location: Remote - US based candidates only, no visa sponsorship available.

Responsibilities

• Own the Global Storefront Ecosystem: Manage Shopify headless storefronts and collaborate with engineering teams
• Fuel the Growth Engine: Direct paid media strategies while optimizing organic discovery methods
• Master Attribution in a Difficult Category: Oversee measurement tools to ensure accurate budget allocation
• Master the Lifecycle: Drive email performance through Klaviyo and utilize customer insights for segmentation
• Champion Loyalty & Omnichannel: Develop loyalty programs connecting DTC operations with other touchpoints
• Scale New Channels: Grow referral, affiliate programs, and retail-to-DTC strategies
• Navigate Regulatory Complexity: Ensure compliance with legal requirements across regions and product lines
• Own the Numbers: Forecast demand and manage the DTC P&L while reporting to executive leadership
• Build the Team: Lead and develop internal teams and vendor partnerships for growth

Qualifications

• Proven P&L Ownership: Direct accountability for DTC P&L management
• Seasoned Digital Commerce Leadership: 5+ years in e-commerce roles with strategic and executional expertise
• Deep Platform Expertise: Advanced knowledge of Shopify and experience with headless architectures
• Attribution Mastery: Proficient in using modern attribution tools for accurate measurement
• Modern Tooling Fluency: Comfort with Shopify, Builder.io, Klaviyo, and cross-functional project management tools
• Marketplace & Affiliate Experience: Familiarity with Amazon and affiliate/creator commerce initiatives
• Regulated Category Experience: Background in age-gated industries with knowledge of compliance requirements
• International Operating Experience: Experience in e-commerce across multiple regions and compliance issues

Pay

$145,000 – $190,000 annually

Benefits

• Competitive compensation, equity & bi-annual performance reviews
• Fully funded comprehensive medical, dental, and vision coverage
• 401K plan
• Generous PTO policy
• Paid Parental Leave
• Monthly wellness reimbursement
• Cell Phone reimbursement
• Employee Purchase Program for discounted company devices
• Weekly catered lunch, endless snacks and beverages
• Dog Friendly HQ in the Mission District of San Francisco
• Employee Assistance Program including access to online legal support