Director of E-Commerce

E-Commerce Strategy & Roadmap

This role is responsible for developing and implementing a comprehensive e-commerce strategy that aligns with overall business goals and drives online revenue growth.

Sales and Revenue Growth

Drive online sales growth (DTC, Amazon, retailer.com) through effective digital merchandising, pricing strategies, promotional campaigns, and consumer acquisition and retention initiatives.

Consumer Experience

Continuously enhance the online consumer experience, ensuring intuitive navigation, optimized site performance, and a seamless purchasing journey.

Digital Marketing

Collaborate with the Marketing team to create and execute digital marketing campaigns that increase website traffic, conversion rates, and customer engagement.

Technology and Platforms

Oversee the maintenance & optimization of e-commerce platforms, ensuring a secure and user-friendly online shopping environment. Advise on improvements or new platforms to explore.

Data Analysis

Manage all aspects of web analytics related to eCommerce and communicate relevant information to team members and leadership. Utilize data-driven insights to monitor key performance indicators (KPIs), analyze sales trends, and identify opportunities for improvement.

Inventory and Fulfillment

Cookordination with operations and supply chain teams to ensure accurate inventory management, efficient order fulfillment, and timely delivery of products.

Partnerships and Vendor Management

Establish and maintain relationships with key vendors, third-party partners, and marketplaces to expand distribution channels and drive sales.

Budget Management

Develop and manage the e-commerce budget. Own the P&L for respective platforms. Generate and implement new sales and marketing initiatives to increase eCommerce sales and profitability.

Measurement & Reporting

Develop, routinely analyze, and provide monthly reporting on business performance to leadership.

Leadership

Oversee and manage an e-commerce associate including training, performance evaluation, and professional development.