Director of E-Commerce

Key Responsibilities

• Own and optimize the complete Shopify site experience, including UX/UI, merchandising, navigation, and CRO strategy
• Serve as the internal expert on customer journey optimization, conversion-focused design, and Shopify best practices
• Lead the strategy, development, and ongoing optimization of landing pages, PDPs, PLPs, and digital merchandising experiences
• Drive improvements in conversion rate, AOV, and LTV through testing, personalization, bundling, upsell strategies, and site enhancements
• Develop merchandising strategies that improve product discovery, customer engagement, and on-site conversion
• Analyze site behavior and performance data using Google Analytics and other reporting tools to identify opportunities and inform decision-making
• Partner cross-functionally with CRM, retention, growth, and creative teams to ensure alignment between marketing campaigns and on-site experiences
• Manage and mentor the e-commerce team while maintaining hands-on ownership of execution and site updates
• Establish project priorities, timelines, workflows, and quality standards for all site-related initiatives
• Take full ownership of site performance, proactively identifying issues and driving solutions through completion
• Maintain a high standard of brand presentation, functionality, and user experience across all digital touchpoints
• Continuously test and refine layouts, messaging, navigation, and product presentation to improve overall site performance

Required Qualifications

• 5+ years of e-commerce experience, with a strong emphasis on Shopify DTC businesses
• Proven success managing Shopify for a high-growth DTC or CPG brand
• Strong proficiency in Shopify, Klaviyo, Google Analytics, and related e-commerce tools
• Deep expertise in UX/UI and conversion rate optimization, with a demonstrated track record of improving site performance metrics
• Hands-on experience creating or optimizing landing pages, PDPs, PLPs, and merchandising experiences
• Strong understanding of customer behavior, conversion strategy, and digital merchandising best practices
• Experience within the CPG industry required; experience in supplements, wellness, or natural/organic products strongly preferred
• Prior experience managing and developing teams while remaining execution-oriented and detail-focused
• Strong analytical and problem-solving skills with the ability to turn data into actionable insights
• Highly organized with the ability to thrive in a fast-paced, high-growth environment
• Strong ownership mentality with a proactive, results-driven approach

Compensation

$125,000–$140,000, depending on experience.