Director of Digital Performance & SEO

What You'll Contribute

The Director of Digital Performance & SEO is a strategic and hands‑on leader responsible for driving measurable digital growth across all owned channels to maximize traffic, conversion, and revenue for student lending and deposits lines of business.

What You'll Do

• Develop and lead a holistic digital performance strategy aligned with enterprise growth goals.
• Define KPIs and dashboards for traffic, engagement, lead generation, conversion, and ROI across digital assets.
• Own reporting for executive audiences, translating data into actionable insights and recommendations.
• Partner with Marketing, Product, and Technology teams to optimize end-to-end digital funnels.
• Lead the enterprise SEO function—including technical SEO, on-page optimization, content strategy, and authority-building programs.
• Conduct regular site audits to identify opportunities and resolve technical issues impacting crawlability, UX, and rankings.
• Collaborate with enterprise content team to guide keyword strategy, content frameworks, and SERP opportunities.
• Stay current on algorithm changes, industry trends, and competitive landscapes.
• Oversee A/B and multivariate testing programs to improve site performance, conversion paths, and user experience.
• Guide analytics implementation and tagging to ensure accurate measurement across digital assets.
• Identify friction points within the digital journey and lead roadmap prioritization for improvements.
• Manage the analytics ecosystem including dashboards, tools, data governance, and modeling in partnership with Data & Technology teams.
• Analyze digital channel performance across web, search, email, and paid media to identify growth opportunities.
• Provide insights that inform content strategy, site enhancements, product features, and integrated marketing campaigns.
• Lead, mentor, and grow a high-performing team of web specialists, analysts, and optimization experts.
• Communicate clearly and influence stakeholders at all levels, including senior leaders and cross-functional partners.
• Ensure all teams are aligned to best practices, insights, and performance goals.

Minimum Qualifications

• 8–12+ years of experience in digital performance, SEO, digital marketing, or web analytics.
• Proven success leading SEO and digital analytics initiatives for a complex, multi-site organization.
• Strong knowledge of analytics platforms (GA4, Adobe Analytics, Looker, etc.).
• Deep understanding of technical SEO, content strategy, web architecture, and digital UX principles.
• Experience with testing platforms (e.g., Optimizely, Adobe Target, Google Optimize alternatives).
• Excellent communication skills with the ability to translate data into compelling stories and recommendations.

PREFERRED QUALIFICATIONS

• Experience working closely with Product and Technology teams in an agile environment.
• Background in B2B, B2C, or multi-brand ecosystems.
• Familiarity with CDPs, CRM systems, and marketing automation platforms.