Director, Digital Marketing Performance

Role Summary

The Director of Digital Marketing Performance will lead the strategy, execution, and optimization of Quanterix’s global digital ecosystem, which has unified Quanterix and The Akoya Biosciences Spatial companies into a single, high-performing digital experience. This role will own the company’s digital performance strategy across website experience, SEO, PPC, LinkedIn advertising, paid digital campaigns, retargeting, and demand generation, with a strong focus on driving pipeline growth, lead conversion, and commercial impact.

What You’ll Do

• Own the strategy, performance, and optimization of the Quanterix digital experience. Lead website strategy focused on user experience, conversion optimization, lead capture, and engagement.
• Optimize site architecture, navigation, landing pages, and content pathways to improve customer journeys and conversion rates.
• Partner with Product Marketing and Scientific teams to ensure technical and scientific content is effectively translated into compelling digital experiences.
• Leverage analytics, heatmaps, A/B testing, and user behavior insights to continuously improve website performance and conversion.
• Develop and execute a comprehensive SEO strategy to increase organic visibility, website traffic, and inbound lead generation.
• Drive technical SEO, keyword strategy, on-page optimization, backlink strategy, and content optimization.
• Identify high-value search opportunities related to biomarkers, assays, spatial biology, proteomics, diagnostics, and life science applications.
• Partner with content and scientific marketing teams to optimize webinars, publications, application notes, and product pages for search performance.
• Monitor and report on rankings, organic traffic, engagement, and conversion metrics.
• Lead digital performance marketing strategy across Google Ads, LinkedIn Ads, display advertising, retargeting, and paid social channels.
• Own campaign strategy including audience targeting, keyword optimization, budget allocation, creative testing, and performance measurement.
• Execute and optimize retargeting campaigns to improve engagement, nurture prospects, and accelerate conversion through the funnel.
• Manage external agencies while maintaining strategic oversight and accountability for performance.
• Partner with Commercial, Product Marketing, and Regional Marketing teams to drive integrated demand generation campaigns.
• Build full-funnel digital campaigns that support awareness, lead generation, nurturing, and pipeline acceleration.
• Align digital programs to business objectives and measurable commercial outcomes including MQLs, SQLs, influenced pipeline, and revenue contribution.
• Develop scalable digital strategies to support product launches, webinars, conferences, and scientific campaigns.
• Partner with Marketing Operations to improve lead routing, attribution, and campaign reporting.
• Data, Analytics & Optimization
• Establish KPIs, dashboards, and reporting frameworks across all digital channels.
• Analyze campaign, website, and funnel performance to identify opportunities for optimization and growth.
• Utilize platforms such as Google Analytics, Google Search Console, Salesforce, Marketo, LinkedIn Campaign Manager, and SEMrush/Ahrefs.
• Deliver actionable insights and strategic recommendations to marketing and commercial leadership.
• Cross-Functional Leadership
• Partner closely with Product Marketing, Scientific Affairs, Commercial, and Creative teams to ensure alignment across campaigns and messaging.
• Collaborate globally to create a cohesive and scalable digital strategy across business units.
• Lead agency relationships and external digital partners to deliver best-in-class execution.
• Foster a culture of innovation, accountability, and performance optimization.

Basic Qualifications

• 15+ years of experience in digital marketing and demand generation.
• Bachelor’s degree in marketing, science, or business administration.
• Deep expertise in: Website strategy and conversion optimization, SEO and organic growth, PPC and paid search, LinkedIn Ads and paid social, Digital advertising and retargeting campaigns, B2B demand generation and pipeline acceleration.
• Proven success managing integrated digital campaigns that drive measurable business impact.
• Experience managing agencies and external digital vendors.
• Strong analytical and data-driven decision-making skills.

Prior to Qualifications

• Experience in life sciences, diagnostics, biotech, healthcare, or scientific marketing.
• Familiarity with scientific customer journeys and technical product marketing.
• Experience with marketing automation and CRM platforms such as Marketo and Salesforce.

Expectations, Competencies, Skills & Abilities

• 10% travel.
• Hybrid – Billerica, MA.
• Strong analytical and performance marketing expertise.
• Excellent communication and stakeholder management skills.
• Ability to translate complex science into effective digital campaigns.
• Hands-on operator who can balance strategy with execution.
• Collaborative leader comfortable working across global and matrixed teams.

Why You’ll Like Working With Us

• Our Technology: From discovery to diagnostics, Quanterix’s ultrasensitive biomarker detection is fueling breakthroughs only made possible through its unparalleled sensitivity and flexibility.
• Akoya Biosciences, a Quanterix company, is The Spatial Biology Company®—bringing tissue context to life through high-resolution, single-cell imaging.
• Our Commitment to Employees: Competitive compensation, 401k plan with employer match, health, dental, and vision benefits, unlimited vacation policy, performance bonus, and financial counseling/planning.

Pay Range

$190,000 - $200,000 per year

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