Director, Digital & Performance Marketing

About the role

For our client, we are seeking a Director, Digital & Performance Marketing to join the team of a leader in the Information Technology space. This role will own the strategy and execution for digital and performance marketing with a direct line of sight to pipeline and revenue outcomes. The ideal candidate will build scalable, data-driven demand engines across multiple channels, while partnering closely with cross-functional teams to align audience strategy, media investment, and business priorities. This position also brings a strong focus on experimentation, AI-enabled optimization, and continuous performance improvement. You will lead and mentor a high-performing team while helping shape how digital marketing contributes to growth at scale.

Responsibilities

• Define and own the digital marketing strategy to align with pipeline and revenue goals
• Build and scale a digital-first pipeline generation engine across multiple channels
• Translate ICP and segmentation into actionable target audiences using intent data
• Set the AI roadmap for digital marketing, evaluating and piloting relevant tools
• Establish a structured experimentation framework to optimize performance across channels
• Mentor and lead a high-performing team of digital marketers, fostering a culture of accountability
• Collaborate cross-functionally to align digital strategy with business priorities

Qualifications

• 10+ years in B2B digital or performance marketing, preferably in cybersecurity, cloud, or enterprise SaaS
• Proven track record in defining and leading marketing strategy, influencing planning and investment decisions
• Strong understanding of digital marketing's impact on pipeline and revenue, with measurable ROI results
• Deep expertise in paid media, audience targeting, and performance optimization
• Hands-on experience with AI-powered marketing tools and techniques
• Proficiency in modern martech stacks like Salesforce and Marketo, translating data into actionable insights
• Ability to build scalable, AI-enabled revenue engines with a focus on continuous improvement
• Strong leadership skills with a player/coach mindset, fostering cross-functional collaboration

Benefits

• Restricted stock units (RSUs) and employee stock purchase plan (ESPP)
• Flexible time off, paid holidays, and gender-neutral parental leave
• Comprehensive medical, dental, and vision coverage, along with a 401(k) plan with company match
• Wellness programs including gym reimbursement and wellness coaching
• Home office allowance and mobile phone reimbursement

Pay

$162,750 – $244,000 annually

Schedule

Remote — US-based candidates only; no visa sponsorship available