Director of Digital News & Audience – New Jersey 101.5

About the role

This is a full-time, in-office position in Trenton that involves working closely and collaboratively with our New Jersey content teams. We’re looking for a sharp editor, strategic digital thinker, and hands‑on content creator who understands how great stories find audiences today. At Townsquare Media – New Jersey, you’ll help lead the digital evolution of New Jersey 101.5 while serving as a digital content resource for our other brands across the state.

This digital‑first, hands‑on content leadership role sits at the intersection of journalism, content, audience, and growth. You’ll work alongside journalists, personalities, producers, and content teams to create compelling original content, strengthen existing stories, and expand their reach across web, social, video, apps, newsletters, and emerging platforms. You don’t need to come from radio; experience in a digital newsroom, social/video team, local media company, creator‑led organization, or another digital‑first environment is welcome. What matters most is your understanding of great storytelling, strong journalism, and how audiences discover, consume, and share content across platforms. You’ll write, edit, publish, produce, package, analyze, and create content yourself while helping talented teammates make their work even stronger.

Responsibilities

• Lead digital news and content strategy for New Jersey 101.5, helping identify, develop, and execute compelling original and breaking‑news coverage across platforms
• Create, edit, publish, and package content across websites, apps, social media, video, newsletters, and other digital channels
• Partner with journalists, on‑air personalities, producers, and creators to turn strong ideas and existing content into platform‑specific digital experiences
• Elevate social and video storytelling, including platform‑native hooks, headlines, captions, thumbnails, pacing, formats, and creative approaches for Facebook, Instagram, YouTube, and emerging platforms
• Coach and collaborate with content teams on digital storytelling, SEO, audience development, social strategy, and evolving best practices
• Use audience and content analytics to understand performance, identify opportunities, test new ideas, and make data‑informed editorial decisions
• Expand content distribution through SEO, search and social discovery, newsletters, apps, push notifications, and other audience‑growth channels
• Support day‑to‑day news priorities and coordination while balancing breaking news, daily content production, and longer‑term audience‑growth initiatives
• Serve as a digital content resource across our New Jersey brands, helping teams capitalize on strong stories and audience opportunities
• Explore new platforms, technologies, and AI‑assisted content and workflow tools to improve efficiency and creativity while maintaining strong editorial standards and human judgment

Requirements

• 5+ years of experience in digital journalism, digital media, audience development, social/video content, online publishing, or a related content environment
• Proven track record of creating digital content that earns and grows an audience
• Exceptional writing, editing, story‑framing, and headline‑writing skills
• Strong editorial judgment and the ability to make smart, responsible decisions quickly, particularly during breaking or developing news
• Deep familiarity with Facebook, Instagram, and YouTube, including platform‑specific formats, audience behavior, discovery, and best practices
• Strong understanding of social and short‑form video storytelling, including hooks, pacing, captions, thumbnails, titles, and vertical video
• Hands‑on experience creating, editing, publishing, and packaging digital content—not simply directing others
• Experience using analytics and performance data to identify opportunities and turn insights into actionable content decisions
• Strong understanding of SEO, search and social discovery, newsletters, apps, push notifications, and digital audience development
• Experience collaborating with and coaching reporters, writers, personalities, producers, or other content creators
• Strong organizational, communication, and project‑management skills with the ability to thrive in a fast‑moving environment
• Familiarity with CMS platforms, social publishing tools, analytics platforms, and digital/video production workflows
• Curiosity about emerging platforms, creator trends, changing audience behaviors, and new technologies
• Knowledge of New Jersey—its communities, culture, issues, and personalities—is a major plus
• High School Diploma (required); college coursework or BA/BS degree (preferred)

Benefits

• Competitive salary + bonus program
• 3 weeks PTO + 9 paid holidays
• Medical, Dental, Vision, and Pet Insurance
• 401(k) Retirement Plan
• Company‑provided laptop
• Casual, high‑energy work environment
• Opportunities for upward mobility within a growing media organization
• Company discounts
• Volunteer Time Off—give back to your community

Pay

New Jersey Base Pay Range: $80,000 USD - $100,000 USD

New Jersey Total Compensation Range: $80,000 USD - $115,000 USD