Director of Digital Marketing-Onsite OKC, OK

About the role

We are seeking a Director, Digital Marketing to join our team. This role offers a flexible, hybrid schedule with availability to work from home on Monday and Friday. Compensation ranges from $140,000 to $160,000 annually with an opportunity for an annual bonus and other perks.

Responsibilities

• Own the strategies and systems that generate demand for the business across B.I.G. brands and products, including performance and paid media, retention and lifecycle marketing, marketing operations, and analytics.

• Set the digital strategy, own the budget and its return, and partner with brand, creative, content, and business line owners to turn goals into measurable growth.

• Build and lead a team of managers and specialists and modernize how the function works — including making it AI-forward.

• Operate as a shared-service partner to brand, creative, content, and the business lines; set goals, operating cadence, and standards of performance.

• Partner with the Sales and Customer Service teams to increase volume and deliver an excellent customer experience.

• Own forecasting and budgeting for the function.

Qualifications

• Education: Bachelor’s degree in marketing, business, or a related field, or equivalent experience required. Degrees preferred in marketing, business administration, information systems, computer science, UX/Human-Computer Interaction, data science, statistics, economics, or communications.

• Experience: 8+ years in digital and performance marketing, including experience leading teams and managing significant budgets — preferably within ecommerce or a direct-to-consumer brand.

• Skills: Proven track record driving profitable, data-driven growth across paid and lifecycle channels; deep expertise across the paid media ecosystem (search, shopping, social, display, programmatic, affiliate); strong command of martech, attribution, and reporting; fluency with AI tools and a commitment to building an AI-forward function.