Director of Development & Production, Digital Programming

About the role

The Director of Development & Production is a senior creative leader responsible for the development, production, and execution of premium digital-first content across Lifestyle, Food & Travel, and Entertainment. This role oversees content from concept through delivery while driving creative innovation, production excellence, and audience growth across YouTube, Facebook, Instagram, TikTok, and emerging digital platforms.

Responsibilities

• Lead the creative development of original digital series, recurring franchises, specials, and branded content initiatives for growing digital editorial brands.
• Identify emerging audience trends, platform opportunities, and storytelling formats that support audience growth and business objectives.
• Generate, pitch, and develop new programming concepts while evolving existing series with fresh creative approaches.
• Oversee all productions from greenlight through final delivery across multiple platforms and formats.
• Mentor producers, coordinators, freelance talent, editors, and production partners.
• Collaborate with Audience Development and Analytics teams to leverage performance insights and optimize future content.
• Work closely with branded content and sales teams to develop premium sponsorship opportunities that seamlessly integrate advertiser objectives while maintaining editorial integrity.

Qualifications

• Required Bachelor’s degree in Communications, Journalism, Film, Television, Digital Media, Marketing, or a related field (or equivalent professional experience).
• 7+ years of experience developing and producing original digital content for major media brands, publishers, production companies, or digital platforms.
• Demonstrated leadership experience managing creative production teams and overseeing multiple concurrent productions.
• Professional experience and genuine enthusiasm for creating Lifestyle, Food & Travel, and Entertainment content.
• Proven success developing and launching original digital video series that drive audience engagement and growth.

Preferred Experience

• Experience developing creator-led programming and influencer collaborations.
• Familiarity with production management software, digital asset management systems, and content performance analytics.
• Experience managing production budgets, vendor negotiations, and resource planning.

About Sinclair

Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 177 television stations in 79 markets affiliated with all major broadcast networks; owns Tennis Channel, the premium destination for tennis enthusiasts; and multicast networks CHARGE, Comet, ROAR and The Nest.

Benefits

Full time positions are eligible for benefits that include participation in a retirement plan, life and disability insurance, health, dental and vision plans, flexible spending accounts, 15 paid vacation days, 2 paid personal days, 9 paid holidays, 40 hours of paid sick leave, parental leave, and employee stock purchase plan.

Pay

The base salary compensation range for this role is $110,000 to $150,000. This role also may be eligible for a quarterly bonus based on individual performance. Final compensation for this role will be determined by various factors such as a candidate’s relevant work experience, skills, certifications, and geographic location.