Director of Development

Responsibilities

• Develop and execute a comprehensive direct marketing strategy to drive annual donor acquisition, retention, and pipeline growth for future major gift cultivation.
• Leverage AI-driven tools and data analytics to optimize donor segmentation, personalize outreach, and enhance the effectiveness and efficiency of direct marketing and annual giving campaigns.
• Manage and optimize multi-channel mass solicitation programs (email, direct mail, digital ads, phone, and SMS) to drive donor acquisition, retention, and upgrades across key audience segments.
• Partner with academic units to identify funding needs and align targeted mass marketing efforts with institutional priorities.
• Collaborate with Foundation partners (development, donor relations, alumni relations, and communications) to align messaging and maximize fundraising outcomes.
• Lead, coach, and develop staff responsible for direct marketing initiatives, supporting performance excellence and professional growth.
• Track key metrics and deliver clear, actionable reports to leadership.
• Manage external agencies, printers, and digital partners, ensuring quality execution while managing budgets effectively.

Qualifications

• A Bachelor’s degree and 5 years of experience related to development.
• Regular travel and occasional night and weekend work is required.
• A Master’s or other advanced degree preferred and 5 years of work experience directly related to development/fundraising in an institution of higher education.