Director of Design Services

Responsibilities

• Lead the creative direction, design standards, and overall quality of work across the agency's portfolio of client accounts, ensuring every deliverable reflects both creative excellence and strategic intent.
• Establish and maintain best practices for branding, digital design, website design, landing pages, advertising creative, email marketing, social media assets, print collateral, direct mail, sales materials, and other marketing and communications initiatives.
• Ensure all creative work aligns with client objectives, brand standards, user experience principles, audience expectations and performance goals while maintaining consistency across channels and touchpoints.
• Provide strategic creative leadership during campaign planning, client onboarding, brand development, website initiatives and ongoing growth strategies, helping translate business objectives into effective visual solutions.
• Drive innovation across creative processes, tools, technologies, and design methodologies while continuously identifying opportunities to improve efficiency, scalability and creative impact.
• Collaborate closely with Paid Media, SEO, Web, Email, Social Media and Client teams to ensure creative strategies support broader marketing objectives and channel-specific requirements.
• Stay current on design trends, consumer behavior, emerging technologies, platform requirements, accessibility standards, and evolving best practices across both digital and traditional media.
• Champion a culture of creativity, innovation, and continuous improvement while elevating the overall quality, effectiveness and strategic value of creative work throughout the organization.

Team Leadership & Development

• Lead, mentor, and develop a team of designers, creative specialists and contractors.
• Establish clear expectations, workflows, quality standards and performance benchmarks.
• Support recruiting, hiring, onboarding, and team growth initiatives.
• Foster a collaborative, creative and results-oriented team culture.
• Conduct creative reviews and ensure deliverables consistently meet agency standards.

Performance-Focused Creative Strategy

• Partner closely with Paid Media, Organic, Email, CRO, Social Media and Account Management teams to develop high-performing creative strategies.
• Use performance data, customer insights, and testing results to inform creative direction and optimization efforts.
• Develop creative testing frameworks that improve engagement, conversion rates, lead quality and overall campaign performance.
• Balance brand-building initiatives with performance marketing objectives.
• Identify opportunities to improve user experience and conversion through creative enhancements.
• Help clients understand the role creative plays in driving measurable business outcomes.

Client Leadership

• Serve as a senior creative advisor for key client relationships.
• Lead creative presentations, concept reviews, and strategic discussions with stakeholders.
• Translate client goals and business objectives into compelling creative solutions.
• Provide clear rationale and strategic recommendations behind creative decisions.
• Build strong client relationships through proactive communication, collaboration and creative leadership.
• Support account growth by identifying new creative opportunities and value-added initiatives.

Operational Excellence

• Oversee creative project planning, resource allocation, prioritization and department capacity management.
• Develop scalable systems and processes that improve efficiency, consistency and quality.
• Ensure projects are delivered on time, within scope, and aligned with client expectations.
• Manage creative workflows across multiple clients, campaigns and internal initiatives.
• Maintain creative documentation, style guides, templates and operational playbooks.
• Continuously evaluate and improve department performance, productivity and output quality.