Director of Content Marketing

About the Role

Samba is a media intelligence company. We know what the world is watching, reading, and thinking about — in real time, at scale, across every screen. Our data exists with the consent of over a billion people, organized into the most complete picture of consumer attention ever built. The biggest brands in the world use that picture to make smarter decisions. We think it's the most interesting data asset on the planet, because it's the most culturally relevant.

What You'll Do

Content Strategy & Execution

• Build and lead a high-performing content engine, our editorial newsroom, leveraging Samba's cross-screen media intelligence
• Drive a focused content strategy aligned with launches, GTM priorities, and audience needs
• Produce high-impact, multi-format content (reports, visuals, articles, social, case studies, videos, enablement)
• Translate complex data and AI/ML concepts into clear, snackable narratives
• Create repeatable storytelling frameworks around cross-screen insights, measurement, AI audiences, and ad effectiveness
• Own the content calendar end-to-end for timely, high-quality output
• Collaborate with data science, product, and engineering for accuracy and clarity

Thought Leadership & Brand Storytelling

• Position Samba as the leader in AI-driven advertising, cross-screen measurement, and the future of streaming
• Partner with PR/Comms on executive thought leadership, media narratives, and analyst/conference content
• Identify content opportunities from trends, competition, customer insights, and internal innovation
• Ensure narrative consistency across touchpoints and develop strong customer stories that demonstrate ROI

Social & Distribution

• Manage and optimize distribution across LinkedIn, X, and other channels
• Lead social strategy to amplify thought leadership and product news
• Monitor engagement and performance to refine content decisions
• Collaborate with Digital Marketing to support GEO, SEO, SEM, and paid promotion

Qualifications

• 7-10+ years in content marketing; bonus if in ad tech, martech, data platforms, or SaaS
• Comfortable and excited about creating content topics around AI/ML, data science, predictive analytics, and AI-driven marketing
• Hands-on use of AI tools (e.g., GPT, Claude, autonomous agents, orchestration frameworks)
• Can work independently driving projects end-to-end, while also managing a team of high-performers
• Exceptional writer/storyteller able to simplify technical concepts for varied audiences
• Full-stack creator for visual form content, long-form reports, and social posts
• Curious, collaborative, and effective across Product, Sales, Marketing, and Exec teams
• Learns quickly and thrives in fast-changing environments
• Bias for action—ships, learns, iterates
• Writes in a clear, human, on-brand voice
• Comfortable speaking at conferences
• BA in Marketing, Communications, Journalism; advanced degree a plus