Director of Content Marketing

Ministry Brands · United States · 1 mo ago

RemoteRemoteMarketingFull-time

Position Overview

You will run content like a business inside marketing, directly responsible for how content drives pipeline, conversion, and revenue across the organization. The Director of Content Marketing is a strategic and hands-on leader responsible for building and operating a high-performing content engine that fuels demand generation, customer acquisition, and expansion. This is a player-coach role where you will set the vision, lead a team, and execute high-impact work. You will partner closely with Demand Generation, Product Marketing, Lifecycle Marketing, and Sales to ensure content is fully embedded into revenue-driving programs.

What You Own

You are accountable for building and operating a content engine that drives pipeline, improves conversion, and fuels customer growth across the business. You own both strategy and execution across: Content Marketing Strategists (portfolio-aligned), SEO / GEO, Social Media & Community, Editorial & Copywriting, PR Firm (external).

What You’ll Do

You are responsible for how these functions work together as a unified content and distribution engine that drives measurable business results.
You lead and develop a team of content strategists and specialists across SEO/GEO, social, and editorial.
You oversee social, editorial, and PR execution to ensure alignment and performance.
You build a scalable, high-performing content engine that operates proactively, not reactively.

Content Strategy & Revenue Alignment

You define and own the content strategy aligned to demand generation priorities and revenue targets.
You ensure content supports pipeline creation, conversion, and customer expansion across the full funnel.
You partner with Demand Generation to embed content into integrated campaigns and always-on programs.
You align content plans to GTM initiatives, campaign calendars, and portfolio priorities.
You ensure content is not a support function, but a core driver of the demand generation engine.

Content Execution

You personally contribute to high-impact content including campaigns, thought leadership, and conversion-focused assets.
You step into execution when needed to ensure quality, speed, and impact.
You guide the creation of campaign content, landing pages, nurture programs, and sales enablement materials.
You ensure all content is built to drive engagement, conversion, and revenue outcomes.

Demand Generation Partnership

You work directly with Demand Generation Managers to drive pipeline across portfolios.
You ensure content supports conversion across lead → opportunity → closed-won.
You collaborate with Performance & Customer Marketing on always-on demand generation and customer marketing programs.
You support Lifecycle Marketing with content that drives engagement, retention, and expansion.

Content & Distribution Ownership

You own the end-to-end content strategy across all portfolios, aligned to demand generation, lifecycle marketing, and revenue goals.
You define how content supports the full funnel, from awareness to conversion to expansion.
You translate product positioning and GTM priorities into scalable content plans and campaign frameworks.
You establish content priorities, themes, and editorial direction based on business goals and performance data.
You build a scalable, high-performing content engine that operates proactively, not reactively.
You continuously refine strategy based on performance insights, pipeline impact, and evolving market needs.

SEO / GEO

You manage and develop the SEO/GEO Manager to improve performance across traditional and AI-driven search.
You ensure all content is optimized for discoverability, ranking, and conversion.

Editorial & Copywriting

You ensure content is clear, compelling, and conversion-focused.
You guide the development of high-performing content across campaigns, website, and sales enablement.

Social Media & Community

You own social media and community strategy to drive distribution, engagement, and audience growth.
You ensure consistent brand presence and messaging across all channels.
You turn content into ongoing interaction with prospects and customers.

PR & External Communications

You manage and guide the PR firm to ensure alignment with positioning, messaging, and business priorities.
You drive awareness and credibility through coordinated PR efforts.
You ensure PR is integrated into campaigns and overall content strategy.

Cross-Functional Collaboration

You partner with Product Marketing to translate positioning and messaging into market-ready content.
You collaborate with Creative & Brand to ensure content is visually compelling and aligned to brand standards.
You align closely with Demand Gen, Customer, Lifecycle, and Sales to ensure content is driving measurable outcomes.

Who You Are

You are a strategic leader who understands how content drives pipeline and revenue.
You are a hands-on operator who can execute high-quality work when needed.
You have a data-driven mindset focused on outcomes over outputs.
You are an experienced cross-functional collaborator with the ability to influence across teams.
You have deep experience in B2B SaaS demand generation and content marketing.
You are passionate about building content that drives engagement, conversion, and growth.

Benefits

Benefit offerings designed to promote a life of balance! At Ministry Brands, we recognize that your career is just one important piece of your dynamic life. We offer a robust range of benefit offerings designed to cultivate a lifestyle of balance and personal success. Robust healthcare options – Employees have several healthcare options to choose from in order to find what works best for them. Flexible paid time off – There is no perfect, one size fits all balance between work and home. We provide flexible work schedules, PTO for vacation, and up to 80 hours of paid sick/safe leave. We also feature 11.5 days of fully paid holidays! Paid parental leave – Adding a new child to the family is a big adjustment! We provide the time and income to allow parents to adjust to their new normal. Mental health support – Ministry Brands is a stigma free company with the National Alliance on Mental Illness. Associates are supported through an Employee Assistance Program which provides access to in-person or virtual counseling at no cost. Professional development reimbursement – Ministry Brands aims to support your professional development and empower you to drive your career by providing financial assistance to our associates seeking to further their education and career. Employee Recognition & Rewards - At Ministry Brands, we use Nectar to celebrate achievements and strengthen our culture of recognition. This social platform empowers employees to send meaningful kudos, award points redeemable for rewards, and highlight contributions that exemplify our values. Through Nectar, we foster engagement and appreciation while providing tangible ways to recognize great work. Ministry Brands is committed to acknowledging and valuing our employee differences and to creating an environment in which every individual’s unique strengths and abilities are developed and valued. Our employees share in the responsibility for creating this environment and demonstrate mutual respect and acceptance in the workplace. We welcome everyone and are dedicated to creating a culture where all our employees have equal opportunity to be heard and reach their full potential. Ministry Brands is proud to be an Equal Employment Opportunity Employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.